About me
A Creative Designer, passionate, resourceful and result-driven, with a unique design eye and the ability to rethink off-trend material and develop new and inspiring approaches to briefs, with a 3+ years of track-record in developing and maintaining a brand’s image, it’s importance and influence to social masses.
Has successfully translated desired moods, concepts, messages and underdeveloped ideas into visually stunning contemporary imagery; worked in and contributed to creative environment, alongside photographers, filmmakers, creative directors and designers.
Collaborative work style has been used to create productive and motivating team environment, which ensured timely assignment completion and meeting client’s expectations. Originally from a counter-cultural background, but curious to investigate and conceptualize mainstream trends.
Projects
- Field of Decadence SS17/ BA graduate collection“The word decadence, which means simply "decline" in an abstract sense, is now most often used to refer to a perceived decay in standards."Fields of Decadence is about to reject norms of the society and the industry had built. Instead of the desire of being part of the world, it removes the idea and creates its own universe. The garments are inspired from the flamboyant female persona of Edie Bouvier Beale. It celebrates Beale as the ultimate muse and anti character, who fell completely off the
- Nero Homme Issue 1-2NERO is a limited edition publication that exists at the intersection of visual art, fashion, poetry and music. Our editorial content offers a fresh and fearless perspective on modern culture. Our mission is to be a source of high-end visual inspiration and create interdisciplinary conversations between creatives of all fields.
- Sun Shield SS16Sun shield project introduces a marriage between design and function. It’s aim is to give protection from the direct expose of harmful UW-A,B rays which comes through the earth damaged Ozone layer, causing premature skin aging and cancer. The collection is carfeully made out of tightly woven, light weight fabrics which can give protection from these rays. The colours red and blue can most effectively shield the skin, therefore shades of creamy blue and darker cherry are dominant among the colourpalette. The garments are loosely cut, slightly oversized in silhouettes to give the most amount of comfort in warm situations therefore transforming being under sun a better experience . The clothes meant to be transfromable with hidden zips and straps, in case more opening or more closure needed. Thus the focus was also on cultural awereness, as in some religions a certain percent of the women dont wear open clothes, this way there is an option to transform them if needed. The design of the garmets are inspired from a research of middle eastern traditional costumes and the deconstruction of every day garments. Almost every piece can be worn by both women and men, as 99% the collection (except the iila full body dress) meant to be unisex. The collecton first hand targets places where is an extreme tempreture, and more exposure to the sun than regular climate countries.
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Work history
Director
London, United KingdomFreelance
As a Co-founder, directed the annual boutique publication with contribution the hottest artists, focusing on unique brand equity. Nero Journal, previously known as Nero Homme, is a limited-edition Erotic Contemporary art magazine, distributed Worldwide.
Creative Intern
- London, United KingdomInternship
Worked as a Design Intern on the development of Spring-Summer 17 collections, focussing on details, construction, and sample production.
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Skills
- Apparel
- Art Direction
- Accessories
- Costume Design
- Design
- Fabric
- Pattern Making
- Product Development
- Sewing
- Shows
- Wardrobe
- Creative Direction
- Illustrator
- Indesign
- Photoshop
Education
Womenswear
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Awards
Best Avant-Garde Fashion collection