Orlaith Wood

Orlaith Wood

CopywriterLondon, United Kingdom
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Mike Reed
Tom Caiger
Orlaith Wood

Orlaith Wood

CopywriterLondon, United Kingdom
Projects credited in
  • Bang & Olufsen: tone of voice
    Bang & Olufsen: tone of voiceBang & Olufsen is an audio icon. But their voice didn’t resonate with music lovers like it should. It was distorted with overly technical language, and lacked the precision and power they’re famous for. Working in harmony with design agency Snask and Bang & Olufsen’s in-house team, we created a voice that plays on the senses, de-waffles language, and balances the tech specs of each product with the experience of listening to it. It’s not about X watts of power or a however-many-Hz frequency ra
  • Byron: Poetry in a Bun
    Byron: Poetry in a BunWith patties pressed from the finest meats and burgers stacked with an artist’s touch, the food Byron makes is poetry in a bun. We helped put that poetry into motion. It was time for Byron to beef up their branding. Inspired by their famous namesake, they worked with Taxi to develop a strategy all around poetry. There was just one thing missing. Poems. First we wrote a lyrical manifesto, capturing the Byron philosophy in verse form. Then, we came up with rhymes for all the flavours of the men
  • Wallbaby
    WallbabyName, strategy and brand voice for a Swedish poster store. Created in partnership with our brilliant design friends at Snask in Stockholm.
  • GoodFind
    GoodFindWe created the verbal identity for GoodFind, a marketplace for ethical and sustainable products. The work won a Silver Brand Impact Award for Copywriting in 2021.
  • Bluebeam Smartcuts – global campaign
    Bluebeam Smartcuts – global campaignThis digital campaign involved 25 users of Bluebeam software from around the world, sharing their tips and tricks with the rest of the Bluebeam community. Each person gets an animated illustration of themselves, with a pithy explanation of their tip. We also turned the images into a pack of physical cards, and a set of posters. We collaborated on the concept with long-term creative partners SomeOne, who also art-directed, illustrated and produced the campaign. Shout out to their designer Tim Gr
  • Thimble naming
    Thimble namingWe named this insurance start-up in New York. It offers hyper-flexible insurance for small businesses: insurance you can buy by the week, the day – even the hour. Small, nimble protection: Thimble. We're now working with them on wider aspects of the Thimble verbal identity.
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