Bluebeam Smartcuts – global campaign

This digital campaign involved 25 users of Bluebeam software from around the world, sharing their tips and tricks with the rest of the Bluebeam community. Each person gets an animated illustration of themselves, with a pithy explanation of their tip. We also turned the images into a pack of physical cards, and a set of posters. We collaborated on the concept with long-term creative partners SomeOne, who also art-directed, illustrated and produced the campaign. Shout out to their designer Tim Green who did the illustrations.