About me

An independent brand strategist based in Bangkok. Nurtured in the world of design and developed through a career in branding. Over the past 9 years I have invented solutions for a range of entrepreneurs and global brands. Adopting a “Both-brain” approach I have successfully found a balance between creativity and the marketing world. Reach me if you are a lifestyle brand. My previous projects include jewelry, fashion, design products, and food & beverage brands.

QuestionsProjectsExperienceTeam

• Any creative/designer who's working on a brand that needs strategy work at the moment?

Projects

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  M jewelryM jewelry - providing jewelry pieces to modern and cultured sophisticates. A jewelry brand from Myanmar that only selects the superior quality pearls and the best materials to create iconic jewelry pieces with the world-renowned designers. We created a brand that represents the creative side of jewelry making in Myanmar which differentiates M jewelry from other renowned competitors in Asia. The brand strategy revolved around this key message - M jewelry offers jewelry pieces that express indivi
• KoruA skincare brand that believes in the power of nature. Koru makes certified-organic beauty accessible. The skincare solutions are formulated to enhance skin’s natural glow. After launching their first product line with a hero-ingredient “Avocado oil”, Koru needed to define the brand by its core values instead of its products. Lifestyle-Oriented storytelling and communication guidelines were created to ensure they have one consistent voice. The result was the brand added values of emotional bene
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  TIBYTiby is a trendy Korean cosmetic brand offering long-lasting lip tints. It provides a fun and friendly approach to cosmetics. The products are available in convenient locations to capture the mass market. The brand name “Tiby” was created based on the given UVP of the product. Tiby is short for Tiny + Beauty. Its look and feel in terms of visuals and verbal were created to appeal to the ideal target market. These are university students and women in their early 20’s. Credits: Project belongs to

Work history

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Senior brand strategistAppart
Jul 2018Bangkok, ThailandFreelance
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Product design lecturerAssumption Univer
Aug 2015 - Aug 2016Bangkok, ThailandFreelance

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Skills

• Strategic Branding
• Creative Stragegy
• Communication Design
• Brand Naming
• Brand Storytelling
• Consumer Trends
• Brand Consultancy

Education

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Master's in advanced fashion footwear & bag designPolimoda Institute of Design and Marketing
Jan 2012 - Jan 2013Italy
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BA Visual Communication DesignAssumption University
May 2006 - Feb 2009Bangkok, Thailand
Bachelors of communication arts (Major in advertising)

Awards

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Demark design excellence awardDITP
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Taipei cycle d&i award by iF design AsiaTaipei cycle D&I