TIBY

Tiby is a trendy Korean cosmetic brand offering long-lasting lip tints. It provides a fun and friendly approach to cosmetics. The products are available in convenient locations to capture the mass market. The brand name “Tiby” was created based on the given UVP of the product. Tiby is short for Tiny + Beauty. Its look and feel in terms of visuals and verbal were created to appeal to the ideal target market. These are university students and women in their early 20’s. Credits: Project belongs to Appart_, Claudia Bahima, Chloé Le Bouill