I’m an accomplished strategic creative specialising in human-centric experiences. I work with a firm belief that great ideas aren’t just noticed, they’re experienced. It’s this belief that has led me to consistently challenge the way I think about ideas, their execution and what it takes to make memorable, people led experiences, whatever the channel. Take a look at my book. Some of the work is password protected, please contact me for details.
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- How can you turn complex processes into fun, engaging experiences?Using visual storytelling and gamification, to immerse the audience on a scientific journey of discovery. Visualising the vein-to-vein manufacturing journey and interpreting it into an interactive and intuitive game, utilising motion sensors and projection mapping. Creating an experience we called: Unlock the Power of the Immune System.
Projects credited in
- Tom Clancy's Ghost Recon Breakpoint Launch, UbisoftA game-changer in influencer marketing, Ubisoft immersed 11 global influencers, and 20 global media into the heart of Tom Clancy’s Ghost Recon Breakpoint game. Transforming an airsoft centre into a military-style training camp the group were put through their paces in a gruelling schedule of physical and mental challenges, including axe throwing, survival skills, medicare and endured an intense fitness test. Preparing them to take on the game's villains, each influencer was kitted out in full
- Facebook, Cannes LionsFacebook landed at Cannes Lions Festival of Creativity, to showcase the platform’s family of apps, brands, products and services under the theme ‘Connected, we can create anything’. For B2B and B2C audience, the beach space held a programme of events and keynote sessions, which were integrated amongst a series of activations from the apps and brands owned by Facebook. The largest activation of this kind, was a 2D/3D installation with Instagram artist Alexa Meade and photographer George Lange.
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Senior CreativeThe Engine Group
London, United KingdomFull Time
Leading all BAU & new business responses for the Google account, including; live, virtual & hybrid events, content creation & visual design. On top of this I have worked across the wider spectrum of clients including; Accenture, Gallagher, Just Eat & Under Armour.
Creative DirectorMCI Experience
- London, United KingdomFreelance
Leading the strategic & creative new business function. Winning business from HSBC, Celgene, LinkedIn & SAP.
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- Creative Art Direction
- Creative Direction
- Concept Creation
- Brand Activation
- Brand Experience
- Digital Marketing
- Integrated Campaign
- Creative Stragegy
- Content Development