Tom Clancy's Ghost Recon Breakpoint Launch, Ubisoft

  • Ellie Ashton-Melia
  • Paul Martin
  • Wyman Babbage

A game-changer in influencer marketing, Ubisoft immersed 11 global influencers, and 20 global media into the heart of Tom Clancy’s Ghost Recon Breakpoint game. Transforming an airsoft centre into a military-style training camp the group were put through their paces in a gruelling schedule of physical and mental challenges, including axe throwing, survival skills, medicare and endured an intense fitness test. Preparing them to take on the game's villains, each influencer was kitted out in fully customised camouflage gear with dog tags and weapons transforming them into Ghost soldiers. Concluding an action-packed mission, both the group got an exclusive opportunity to play a live version of the new game in a converted shipping container. The volatile immersive experience was shared amongst the influencers channels achieving 1,748,256 YouTube views extending the game’s reach to a wider prospective audience ahead of the game's launch.