Pledge World #OWNIT
A global campaign by Blu, Pledge World gave real consumers the opportunity to embark on a life-changing journey. Life can be full of challenges and for some making the transition from smoking to vaping is one of them. Inspired by this positive change, Pledge.World enabled influencers and consumers also known as 'pledgees' to take the plunge to overcome their fears, fulfil their dreams and make their ambitions a reality.
Filmed across global locations partnering with influencers from across the US and Canada pledgees conquered fears of heights, cooked with Michelin starred chefs, designed and built bespoke motorcycles and even learned new languages.