About me

Specialist in global Communications, PR, and Marketing with over 10 years of experience working within the fashion, lifestyle, and retail sector, delivering and executing dynamic 360° marketing and digital communication strategies, alongside culturally relevant consumer activations for international brands and retailers. An ambitious and highly driven experienced manager, naturally motivated with an aptitude to encourage teams and foster a culture of support and collaboration, to provide the utmost service to clients. With proven experience in leading successful national campaigns, communicating with international audiences, and working with diverse communities.

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Projects

• Karl Kani - CAN I? x Silai EstatiraKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the
• Karl Kani - CAN I? x Tori TaiwoKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the
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  Karl Kani - CAN I? x Milo HarleyKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the
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  Karl Kani - CAN I? x RoxXxvnKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the
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  Karl Kani - CAN I? x Kanah FlexKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the
• Karl Kani - CAN I? x Stefani NurdingKarl Kani is a label built on legacy, rooted within Hip-Hop, and founded on the principles of self-belief, self-expression, and hard hustle from the streets of Brooklyn. The brand continues to draw inspiration from the sound and style of the streets, living by their founding ethos, CAN I? A question, philosophy, and self-fulfilling prophecy, which laid the foundation of the brand, and everlasting belief that anything is possible. CAN I? Translates Karl Kani’s brand values and ethos through the

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Work history

Senior Retail Communication ExecutiveBritish Fashion Council
Jun 2019London, United KingdomFull Time
• Main point of contact for UK & International retail relations at the BFC. • Managing relationships with global retailers, international buying teams and sales agencies. • Overseeing the creation of the global retail partnerships strategy to promote British fashion on a global stage. • Executing international retail activations and brand partnerships, coordinating marketing, communication and social critical paths to promote events to a global trade and consumer audiences. • Managing the international guest program budget, coordinating guests hotel and car allocation during LFW and LFWM. • Analyzing and reporting on seasonal and yearly figures to track KIP’s and measure ROI. • Supporting the curation of LONDONshowROOMS Paris, managing communication and logistics with designers, alongside inviting and hosting international buyers. • Strategising and delivering LFW City-Wide Celebration, a consumer-focused festival of retail events taking place during London Fashion Week. • Contracting partners, negotiating fees and managing project pipelines. • Managing the development of the international retail CRM database and overseeing digital marketing mailers. • Working with other senior managers and managers across the business to give strategic insight and direction on events and initiatives to Senior Management and CEO 

PR & Content Marketing ManagerPRESENT Agency
Mar 2017 - Jun 2019London, United KingdomFull Time
As, PR & Content Marketing Manager at PRESENT Agency, I manage Napapijri in the UK, Benelux and Germany, Woolrich, Stutterheim, Penfield, AG and S’Well. I devised and executed 360°creative marketing strategies, entwined with culture and community, to create brand experiences, which drive awareness, engagement, encouraging communal interaction, bringing consumers closer to brands. From events to video production, advertising and seeding I have brought together and briefed creative teams, managed budgets and production schedules alongside managing client communication, reporting and securing coverage.

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Skills

• Fashion
• Events
• Marketing PR
• Print Design
• Art Direction
• Account Co-ordinator
• Presenting
• Brand Management
• Design
• Management
• Marketing
• Problem Solving
• Project Management
• Indesign

Education

BA Fashion PromotionUniversity for the Creative Arts
Sep 2009 - Jun 2012United Kingdom
BA (Hons) Fashion Promotion course provided a deep understanding of how fashion brands work, and how to promote them through all forms of media including photography, film making, online platforms, publications, digital marketing, public relations and social media The course covered image creation through styling, fashion film and photography, event design (launch and curated promotional events), creative written content (digital platforms, public relations and journalism) and social strategies and virtual communication to help promote fashion brands through innovative concepts and solutions.