I grew up in Italy and studied Fashion Design at NABA in Milan. I have 7 years of work experience in Hong Kong doing fashion marketing, event design and production.
In the past 3 years I have built the brand and designed the platform of my own company, Dishtag, a food tech platform focussed on food photography.
Working at Dishtag led me to develop further my passion for social media and photography. I have photographed thousands of dishes for the Dishtag platform, created content for some of the best restaurants in Hong Kong and managed a team of 3 people and various freelancers including photographers and videographers.
I am now based in London working as a food & product photographer and I am available for new job opportunities both full-time and freelance.
Projects
- Food Photography Workshop Event at Sohofama Hong KongAs part of the marketing strategy for the Dishtag platform I have created and executed a series of successful food photography workshop events together with partner restaurants. During these events foodies would learn basic notions and tips on how to take great photos of food with their mobile phone. I have curated the entire project from the initial idea to the final execution: This included event production, managing relationship with partner restaurants, design of the marketing collateral,
- CC Shop Anniversary EventAs the Regional Assistant Creative and Marketing Manager for GRI (HK) Retail I was responsible for planning and executing events for the flagship store CC Shop which showcased all the brands managed by the GRI portfolio (including Karen Millen, Lucky Brand, Minelli, Nine West). For this particular event we had planned a great variety of interacting activities: - Silent Disco - VR experience - Food tasting - Flower arrangement workshop
- Taste of Hong Kong X Lifestyle Asia & Dishtag BoothDishtag, in partnership with Lifestyle Asia has created an experiential booth at Taste of Hong Kong food festival in 2019. Festival guests could use the booth to create instagram-worthy images of the food they were sampling during the festival. I was responsible of the entire creation of the booth from starting concept to execution: - Managed the partnership with well known online magazine, Lifestyle Asia for the creation of the booth - Curated the entire project creative including design of th
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Work history
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Creative DirectorDishtag Limited
- Hong KongFull Time
Dishtag is a Creative Agency and digital platform dedicated to food that promotes restaurants and inspires foodies through beautiful photography connecting people through technology.
- I have created and developed the brand from scratch: I have designed the logo, the brand identity, ad all the marketing collaterals.
- I have developed marketing and social media strategies for the brand.
- I am the lead food photographer for Dishtag since 2018, I have created content and partnered with renowned F&B brands such as Taste of Hong Kong, Zuma, Moet Hennessy and Michelin starred concepts such as Duddell’s, Ecriture and Louise.
- I have created and produced successful photography workshop events in partnership with some renowned Hong Kong restaurants leading each project from concept to execution.
- I have led partnership strategies and managed relationships with key industry leaders and well known digital media.
- I contributed to the growth of the Dishtag Instagram page to 11k followers.
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Regional Assistant Creative and Marketing ManagerGRI (HK) Retail
- Hong KongFull Time
GRI was a leading international apparel and accessories brand-management and retail-distribution network, with a core focus on Asia, especially China. GRI brand portfolio included Karen Millen, Lucky Brand, Minelli, Nine West. GRI has closed down in summer 2018.
As the Regional Assistant Creative & Marketing Manager my responsibilities included:
- Developing marketing strategies and marketing plans for each brands in the GRI Portfolio (total of 11 brands)
- Translating the strategies and plans into power point presentation decks to be presented internally
- Presenting to high management (Creative Director, CEO and COO)
- Event design and management: plan and execute in-store events which included collection launches, mid-season sales, end of season sales, product launch etc...
- Event suppliers management
- Partnership strategy and execution: I was responsible on the detection of key partner brands and influencers, building relationship with them and executing marketing and PR campaigns.
- Content creation: supported the Digital Marketing Team creating visual content for social media such as lifestyle content for new products and behind the scene content during photoshoots.
- Graphic design: supported the Visual Merchandising Team and Digital Marketing Team on creation of in-store signage, eDM newsletter and event invites.
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Skills
- Food Photography
- Product Photography
- Content Creation
- Creative Direction
- Event Management
- Event Marketing
- Brand Partnerships
Education
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Bachelor of Arts (BA) NABA Milano
- Milan, Italy
BA in Fashion and Textile Design