Multi Disciplinary Graphic Design & Art Direction by Ralph Solly
I’m a senior graphic designer with in-house and agency experience, having worked for a variety of businesses. My experience includes designer for large cloud-based software vendor Workday, electrical and telecommunications retailer Dixons Carphone, international beauty specialty retailer Sally Salon Services, lifestyle brand and car rally Gumball 3000, small design agencies, Oracle Creative, Fifteen 65, and most recently Perfect Day.
I am a creative individual who is reliable and prompt, I immerse myself in design, music, exhibitions, and typography, applying my keen interest and eye for detail within my creative role. I love to see a project through, from initial sketches, to sign off. I collect and research paper stocks, print finishes and typefaces. I draw regularly, and apply my love for drawing to aid the design process. I’m a team player who likes pitching to clients and coming up with new ideas. I am never afraid to critique my work, give my professional opinion into making the project much stronger and visually engaging and more worthwhile.
I am well acquainted with working on several projects at a time with regular interaction with the creative director and other team members. I love to get stuck into design work, whether be it logo or brand identities, or any design quandary, it’s all part of the Ralph master plan to help make the world a bolder and brighter place.
Projects
- Fedrigoni 366/2024hand-selected group of international designers were invited to participate, broadening Fedrigoni’s 366 project reach even further. I was assigned a green colour palette, with these shuffling colours influencing my design, deciding upon 5 of the 10 colours in my design. What feels particularly different about this year’s edition is the collaboration between myself the designer and print technology, that sees the former give up full control of how colour is expressed in my design. I was assigned
- The Blast BristolPrint and digital branding work for The Blast, Bristol, artwork inspired from 90’s rave culture using bright and bold colourways, complimented with the iconic Akzidenz Grotesk typeface. Design included limited edition long-sleeved t-shirts, sold as ticket bundles for each event, which were highly collectable.
- Critical Music ApparelRecent work for drum ‘n’ Bass record label Critical Music. I design a variety of unisex apparel capsules for the label. These include a monochrome range of t-shirts, coach jackets, and hoodies, with special seasonal drops and limited runs for the Critical Sound clubnights. Most recently, I designed a limited edition tracksuit, 5 panel cap, heavy duty bag and short sleeved t-shirt. I created technical garment plans from scratch, complimented with the design of custom typography.
- WorkdayVarious large-scale out of home advertising, including exhibition stands at Workday Rising and Workday DevCon, and various conferences. This included print and digital campaigns, newspaper adverts, LinkedIn graphics, emailers, leaflets, pull-up banners, and invites, produced in a variety of languages for the EMEA region. Large-scale exhibition graphics for Workday Rising, using library illustrations, working together with the on-site contractors and the in-house illustrator to create suitable il
- Fedrigoni 365/20232023 saw the Fedrigoni 365 collaboration harness the power of 365 creatives, with each one visually interpreting the theme ‘love’. The events over the last few years have highlighted the importance of these expressions of unity, of kindness and of love. They stand as a reminder to love more and to love harder. So this year, as a contributor to the project, I was asked to spread this message by using the idea of ‘love’ as the core inspiration behind my design. My chosen volume is printed on Fedri
- Fedrigoni365/2021As an ode to community and togetherness, Fedrigoni UK invited me to contribute a design for the latest edition of its coveted calendar project. Each book contains a unique collection of 365 designs, randomly collated from the hundreds of contributions. Each participant was assigned a number from 1–31, alongside a ‘seed’ word allocated to me, mine being ‘26’ and ‘carve’. Inspired by linocutand optical artists Josef Albers and Bridget Riley, I self taught myself to linocut. The end result, a hand
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Projects credited in
- Kollektiv Interview PublishingWebsite Founder and Administrator, Artist Liaison, Artist Journalist Since 2014 I have published over 197 picture interviews on Kollekitv Gallery. I ask 10 questions and artists respond visually. This method of networking and publicity compliments my curatorial relationship with artists, a way for artists to develop their visual practice as well as have an online item to share on their website.
Work history
Senior Graphic DesignerPerfect Day
- London, United Kingdom
Senior graphic designer for Perfect Day London, working in a small hybrid team designing a variety of print, web assets, templates and presentations. Highlights include luxury gin label design, signage, adverts and packaging for Isle of Wight Distillery and its sub-brands. Branding, brochures and social media assets for US business school INSEAD. Design and editorial of limited edition John Lennon and Yoko Ono coffee table book. Branding for Boston University Giving Day and annual alumni festival.
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Graphic DesignerWorkday
- London, United KingdomFull Time
Middleweight graphic designer for Workday, creating layouts and designs to present to the client, producing effective ABM and demand generation campaigns, liaising with creative colleagues in the US, with regular collaboration with the Senior Art Director and other members of the design team on execution.
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Skills
- Hons Graphic Design
- Adobe Indesign/illustrator/photoshop
- 5. Illustration
- 1. Branding Identity
- Brochure
- Large Scale Design
- Graphic Design Campaign Banner Flyer Leaflet Advertising
- Photo Retouching
- Animated Gif
- Brand and Packaging Design
Education
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BA(Hons) Graphic Design Illustration 2:1 Upper Second ClassCoventry University
- Coventry, United Kingdom