I'm a cross-disciplary creative that likes to do things a bit differently. With a T-shaped approach, I have a depth of skill in branding, content and art direction paired with a disposition for collaboration across disciplines. I've worked in some of the top branding agencies in London, such as Design Bridge, Prophet, Interbrand, Landor, Coley Porter Bell and Fitch, and also spent some time in Milan at Robilant Associates. I've also worked at a number of boutique integrated agencies, cultivating my passion for brand storytelling whilst also studying screenwriting and story structure. Most recently I was working with a talented team at Seymourpowell, innovation experts who create integrated product and brand experiences. It was not too long ago that I was curating TEDx London events whilst also working as a boxing promoter, equally informative experiences. So I try to take an eclectic and fearless approach to creativity. As a proponent of design thinking, I love to collaborate with clients to define the right problem to solve, before finding the very best solution.Locked Pro Plan feature
A senior role working alongside the ECD to develop a branding offering within a world class product design and innovation company. My projects incorporated design thinking, brand creation, packaging, identity and experiential. Seymourpowell build brands and develop new markets through product and service design, innovation, trends research, consumer insight and strategy.
A key role as an Associate Creative Director at a creative agency specialising in brand strategy, content and integrated communication. My role there was to create, develop and execute brands, whilst also overseeing a creative team. I was instrumental in the brand creation and overall design and art direction of energy drink Relentless, Coca-Cola’s most successful UK launch to date. Everything from strategy, naming, design, film, content, digital, print and experiential was delivered around a strong universal idea.
Working on a variety of luxury brands such as Bacardi and Martini, overseeing a team of designers.