'This Is The Order’ magazine was a limited edition quarterly publication that went well beyond what is usually expected from a ‘brand mag’. It was distributed free to members of the Relentless community, who signed up online and through some of the best core sports and fashion outlets in the UK. Initially some were pretty skeptical as the world doesn’t really need another magazine, particularly as they are expensive and resolutely old world tech. However, it’s tactile and also a good read that helps express much of the effort and elegance that Relentless is all about.