QuestionsProjectsExperienceTeam

Projects

• 1

  Choose Technology Evolved, Choose ADTThe aim was to show how ADT as a brand maintains its core values of protection while evolving with technology. At its core, home security is a natural animal instinct. In the wild, many foolproof systems have been developed and evolved for millions of years, to keep homes safe. ADT has evolved too, advancing its technology whilst remaining true to the basic rule - survive in the wild. Check this campaign out on Ads Of The World! https://www.adsoftheworld.com/media/integrated/adt_choose_techno
• 1

  Put Yourself First, DurexThrough this copy-led campaign, I wanted to bring out the contrast between how 16-24 year olds take precautions with the latest technology and gadgets, but forget about protecting themselves when it comes to sexual health.
• Its Always Time For SeabrooksPeople who eat Seabrook crisps are loyal to the brand. I wanted to create a fun campaign to bring out the brand's bold attitude and flavour with the idea that there is never a wrong time to munch on Seabrooks!

Projects credited in

• 24

  Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
• Make a beautiful messMake Homebase the go to brand for kitchen fittings.

Work history

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Strategistplane crazy studios
May 2020Mumbai, IndiaInternship
I am currently interning as a social media strategist for a social media marketing agency in Mumbai called Plane Crazy Studios. My role involves creating social media strategies focused mainly on Instagram, Facebook, and Twitter. I overlook the social media pages of five clients, one of them being Krsala Jewellery. Part of my role also involves creating engaging captions for each post, putting together stories and pushing social media challenges for our clients.
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Creative InternThe Home Agency
Jan 2020 - Jan 2020Leeds, United KingdomPart Time
My role as a creative Intern at The Home agency involved with working on two clients - Jet2 and Tipi. I worked on PR ideation and art direction for both these clients.

Skills

• Creative Art Direction
• Strategy Development
• Communicating Ideas
• Brand Research
• Research Insight
• Teamworking
• Social Media Advertising
• Problem Solving
• Concept Generation
• Organisation

Education

BA(Hons) Creative AdvertisingLeeds Arts University
Sep 2017 - Jul 2020Leeds, United Kingdom
At my three years of university, I gained a wealth of experience by working on numerous live briefs, collaborating with fashion photography and graphic design students, pitching ideas to agencies, creating a diverse portfolio of work, and putting our creative practice into theory through our research paper. A few of the clients I have worked on are ADT Securities, UNICEF, Adidas, Coco-Cola, Homebase UK, Dishoom and Durex.