Challenge: Make Homebase the go to brand for kitchen fittings
Insight: The kitchen and living space merge into each other making it more dynamic for use
While life is created in the bedrooms, it is certainly lived in the kitchen
Strategy: To show Homebase kitchens as being a dynamic social space by creating a light-hearted, humoristic campaign.
Proposition: Enjoy more of the times we’ve missed the most.
While a clean, polished kitchen is the pride of every household, life evolves in chaos.