Attack The Attack 'Second heart attacks'

Influence a positive change to help prevent a second heart attack.

Client: Unbranded
Challenge: Influence a positive change to help prevent a second heart attack.
Insight: People become less motivated over time
Strategy: To empower the audience to adopt a healthier lifestyle
Proposition: Power in Change

BIG IDEA: A heart attack isn’t rare, so why act like it is.
For our tone of voice, we wanted the campaign to feel like a friend is talking. Heart attack survivors have already given the information on how to change but they just need that reminder to keep up with a healthier lifestyle to prevent a second attack .

Attack The Attack 'Second heart attacks' by Megan Williams

We wanted all the call to actions to link to the headline encouraging people to stop and choose a healthier lifestyle.  In which could be walking rather than catching the bus, having one less pint at the pub with friends, choosing a cooked meal over a takeaway and having a reminder to take their medication on time. 

Choose heart healthy, Choose sharing. We wanted to start a conversation by using the hashtag #AttackTheAttack, getting heart attack survivors to share there stories on how they attacked the attack. 
This will encourage connections as community to not feel alone in this life changing journey. 

Attack The Attack 'Second heart attacks'

Project Tags

Companies

D&AD New Blood

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Create new list with Attack The Attack 'Second heart attacks'

Project Tags

D&AD New Blood

Skills

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