DEFEATED - COVID19

3-day ‘Hope’ brief – dispel fear and change the world relating to the current pandemic

Client: Creative conscience
Challenge: Creative a positive campaign highlighting the number of people who had totally recovered from Covid-19
Insight: Many people jump to the negitives and find it hard to see the positives
Strategy: To communicate hope and positivity in the recovery rates. As media can focus on the gloomy side of news
Proposition : Give Light

BIG IDEA: put light on the facts


Read more:
https://www.creative-conscience.org.uk/3-day-hope-brief-dispel-fear-and-change-the-world/?fbclid=IwAR3nXUZJdQlziJgpUYer8UBwwBdNf-yWP7LLtdt4luaHqLFTqAVKzr1_TjY
https://broadsign.com/blog/covid-19-total-recovered-dooh-campaign/
https://www.leeds-art.ac.uk/news-events/news/creative-advertising-student-wins-global-competition-to-fill-billboards-with-covid-recovery-message/

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Junior creative