DEFEATED - COVID19

  • Megan Williams

3-day ‘Hope’ brief – dispel fear and change the world relating to the current pandemic

Client: Creative conscience
Challenge: Creative a positive campaign highlighting the number of people who had totally recovered from Covid-19
Insight: Many people jump to the negitives and find it hard to see the positives
Strategy: To communicate hope and positivity in the recovery rates. As media can focus on the gloomy side of news
Proposition : Give Light

BIG IDEA: put light on the facts


DEFEATED - COVID19 by Megan Williams
DEFEATED - COVID19 by Megan Williams
DEFEATED - COVID19 by Megan Williams
DEFEATED - COVID19 by Megan Williams

Megan Williams
Junior creative