3-day ‘Hope’ brief – dispel fear and change the world relating to the current pandemic

Client: Creative conscience
Challenge: Creative a positive campaign highlighting the number of people who had totally recovered from Covid-19
Insight: Many people jump to the negitives and find it hard to see the positives
Strategy: To communicate hope and positivity in the recovery rates. As media can focus on the gloomy side of news
Proposition : Give Light

BIG IDEA: put light on the facts

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Junior creative