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Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.
Johnnie Walker Blender Batch serve suggestions. Working with Johnnie Walkers soon to be released new Rye finished whiskey, I developed serve suggestions to be pushed through Diageo's various social media channels.