Richard Maxted

Cocktail Consultant and Events Organiser

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Specialist - Brand Consultant - Event Manager

Projects

  • cocktail, Cocktail Photography, Album Launch, Events, cocktail design

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  • Emily Manos Photography, Cocktail Photography, cocktail design, Events, networking opportunities london creative, event management

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About me

Originally trained as an actor, I started working in hospitality in between acting jobs. After 5 years acting, and moving from waiter to bartender, to event cocktail barmen, and then getting a job in the then worlds best bar, The Artesian, my focus shifted to cocktails. I started Mix & Muddle in 2015 as a staffing company providing high-end mixologists to the events world. In 2016, we opened the cocktail events side of the business with aim to bring high-end cocktail bar quality drinks to events, with bespoke cocktails for every single event. I also started Alter Ego in 2017, a spirit brands ambassador and consultancy company with my colleague Mathias Granberg.

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Skills

  • 2 Years Experience on Large Scale Events
  • Cocktails
  • Ability to Communicate Well Both Orally and with Writing
  • Drink Brand Management
  • Drinks Design
  • Drink Curation

Work history

Currently

Co-founder

Alter Ego

Apr 2017
  • London, United Kingdom
  • Freelance
  • Alter Ego is a brand ambassador and consultancy company. We work with connecting new and established brands with the on trade community, creating a buzz and strong sense of identity.

Currently

Apr 2016
  • London, United Kingdom
  • Full Time
  • Founder of cocktail events and staffing company, Mix & Muddle. We deliver bespoke cocktail creations on every single event, and work closely with top caterers to delivery full event packages. All our bartenders are career cocktail barmen and have at least 5 years experience.

2016

Brand Consultant

RPM Ltd

Jun 2016 - Oct 2016
  • London, UK
  • Freelance
  • Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.

2016

Brand Consultant

RPM Ltd

Jan 2016 - Feb 2016
  • Freelance
  • Johnnie Walker Blender Batch serve suggestions. Working with Johnnie Walkers soon to be released new Rye finished whiskey, I developed serve suggestions to be pushed through Diageo's various social media channels.

2016

Cocktail Barman

The Artesian

Sep 2015 - Jan 2016
  • London, United Kingdom
  • Freelance
  • Working as an interim cocktail bartender during a transitional period in the bars team. Having to learn a world class cocktail menu of 22 cocktails within days and delivery the quality of service required for best bar in the world.

Education

2008

BA(Hons) Acting

Central School of Speech & Drama

Oct 2005 - Jun 2008
  • London, United Kingdom
  • 1st Class Degree in Acting, with a Musical Theatre Specialism