Richard Maxted
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Richard Maxted

Cocktail Consultant and Events OrganiserLondon, United Kingdom
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Richard Maxted
Available

Richard Maxted

Cocktail Consultant and Events OrganiserLondon, United Kingdom
About me
Originally trained as an actor, I started working in hospitality in between acting jobs. After 5 years acting, and moving from waiter to bartender, to event cocktail barmen, and then getting a job in the then worlds best bar, The Artesian, my focus shifted to cocktails. I started Mix & Muddle in 2015 as a staffing company providing high-end mixologists to the events world. In 2016, we opened the cocktail events side of the business with aim to bring high-end cocktail bar quality drinks to events, with bespoke cocktails for every single event. I also started Alter Ego in 2017, a spirit brands ambassador and consultancy company with my colleague Mathias Granberg.
Projects
  • The Dots 2.0
    The Dots 2.0To celebrate the launch of creative networking website The Dots, Mix & Muddle was thrilled to be tasked with immersing their guests in a creative cocktail extravaganza.
  • SOULS Album Launch
    SOULS Album Launch Album launches have become something of a standard affair. Not for Sony's launch of Souls: Release. This finely sampled collection of Southern American Prohibition-Era voices is put to modern beats to create an immersive and heady album.
  • Jack Daniels & Coke On Tap
    Jack Daniels & Coke On TapAlongside collaborators Eulogy PR, Mix & Muddle we were tasked with putting Jack Daniels & Coke into a draught tap for the first time ever in the UK, then touring it around London to engage with the general public to celebrate Jack Daniel's 172nd birthday.
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Work history
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    Co-founderAlter Ego
    London, United KingdomFreelance
    Alter Ego is a brand ambassador and consultancy company. We work with connecting new and established brands with the on trade community, creating a buzz and strong sense of identity. Existing clients include RumChata & Salcombe Gin.
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    Brand ConsultantRPM Ltd
    London, United KingdomFreelance
    Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.
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Skills
  • 2 Years Experience on Large Scale Events
  • Cocktails
  • Ability to Communicate Well Both Orally and with Writing
  • Drink Brand Management
  • Drinks Design
  • Drink Curation
Education
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    BA(Hons) ActingRoyal Central School of Speech and Drama
     - London, United Kingdom
    1st Class Degree in Acting, with a Musical Theatre Specialism