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Originally trained as an actor, I started working in hospitality in between acting jobs. After 5 years acting, and moving from waiter to bartender, to event cocktail barmen, and then getting a job in the then worlds best bar, The Artesian, my focus shifted to cocktails. I started Mix & Muddle in 2015 as a staffing company providing high-end mixologists to the events world. In 2016, we opened the cocktail events side of the business with aim to bring high-end cocktail bar quality drinks to events, with bespoke cocktails for every single event. I also started Alter Ego in 2017, a spirit brands ambassador and consultancy company with my colleague Mathias Granberg.Locked Pro Plan feature
Alter Ego is a brand ambassador and consultancy company. We work with connecting new and established brands with the on trade community, creating a buzz and strong sense of identity.
Founder of cocktail events and staffing company, Mix & Muddle. We deliver bespoke cocktail creations on every single event, and work closely with top caterers to delivery full event packages. All our bartenders are career cocktail barmen and have at least 5 years experience.
Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.
Johnnie Walker Blender Batch serve suggestions. Working with Johnnie Walkers soon to be released new Rye finished whiskey, I developed serve suggestions to be pushed through Diageo's various social media channels.
Working as an interim cocktail bartender during a transitional period in the bars team. Having to learn a world class cocktail menu of 22 cocktails within days and delivery the quality of service required for best bar in the world.
1st Class Degree in Acting, with a Musical Theatre Specialism