Richard Maxted

Cocktail Consultant and Events Organiser


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Specialist - Brand Consultant - Event Manager


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  • 2 Years Experience on Large Scale Events
  • Cocktails
  • Ability to Communicate Well Both Orally and with Writing
  • Drink Brand Management
  • Drinks Design
  • Drink Curation

Work history


Brand Consultant


Jun 2016 - Oct 2016
  • London, UK
  • Freelance
  • Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.


Brand Consultant


Jan 2016 - Feb 2016
  • Freelance
  • Johnnie Walker Blender Batch serve suggestions. Working with Johnnie Walkers soon to be released new Rye finished whiskey, I developed serve suggestions to be pushed through Diageo's various social media channels.