Join The–Dots

Richard Maxted

Cocktail Consultant and Events Organiser

  • Create New List

Join our Pro Plan to message Richard

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Specialist - Brand Consultant - Event Manager


Are you sure?

Do you really want to delete project The Dots 2.0?

Are you sure?

Do you really want to delete project SOULS Album Launch?

Are you sure?

Do you really want to delete project Beyond Sahara?

About me

Originally trained as an actor, I started working in hospitality in between acting jobs. After 5 years acting, and moving from waiter to bartender, to event cocktail barmen, and then getting a job in the then worlds best bar, The Artesian, my focus shifted to cocktails. I started Mix & Muddle in 2015 as a staffing company providing high-end mixologists to the events world. In 2016, we opened the cocktail events side of the business with aim to bring high-end cocktail bar quality drinks to events, with bespoke cocktails for every single event. I also started Alter Ego in 2017, a spirit brands ambassador and consultancy company with my colleague Mathias Granberg.

Locked Pro Plan feature


  • 2 Years Experience on Large Scale Events
  • Cocktails
  • Ability to Communicate Well Both Orally and with Writing
  • Drink Brand Management
  • Drinks Design
  • Drink Curation

Work history



Alter Ego

Apr 2017
  • London, United Kingdom
  • Freelance
  • Alter Ego is a brand ambassador and consultancy company. We work with connecting new and established brands with the on trade community, creating a buzz and strong sense of identity.


Apr 2016
  • London, United Kingdom
  • Full Time
  • Founder of cocktail events and staffing company, Mix & Muddle. We deliver bespoke cocktail creations on every single event, and work closely with top caterers to delivery full event packages. All our bartenders are career cocktail barmen and have at least 5 years experience.


Brand Consultant


Jun 2016 - Oct 2016
  • London, UK
  • Freelance
  • Working on Smirnoff's 'Inclusiveness' campaign, I helped developing their 2017 on and off-trade serve suggestions to be pushed out to mainstreams bars. Working on the concept of 'punches', I gained precious insights for the bar trade to suss feasibility and willingness to implement a Smirnoff punch serve in their bar. Using this knowledge, I developed over 10 serve options for a variety of occasions and season.


Brand Consultant


Jan 2016 - Feb 2016
  • Freelance
  • Johnnie Walker Blender Batch serve suggestions. Working with Johnnie Walkers soon to be released new Rye finished whiskey, I developed serve suggestions to be pushed through Diageo's various social media channels.


Cocktail Barman

The Artesian

Sep 2015 - Jan 2016
  • London, United Kingdom
  • Freelance
  • Working as an interim cocktail bartender during a transitional period in the bars team. Having to learn a world class cocktail menu of 22 cocktails within days and delivery the quality of service required for best bar in the world.



BA(Hons) Acting

Central School of Speech & Drama

Oct 2005 - Jun 2008
  • London, United Kingdom
  • 1st Class Degree in Acting, with a Musical Theatre Specialism