SOULS Album Launch

  • Richard Maxted
SOULS Album Launch by Richard Maxted
Album launches have become something of a standard affair. Not for Sony's launch of Souls: Release. This finely sampled collection of Southern American Prohibition-Era voices is put to modern beats to create an immersive and heady album.
SOULS Album Launch by Richard Maxted
In an abandoned house in Peckham, London, Mix & Muddle created a bespoke selection of cocktails to compliment an experiential show.
Invited industry guests were given wireless headphones on arrival, along with one of our bespoke cocktails, and were then taken on a journey that explored tracks from the album. Each track was synced to lighting, dance performances and pyrotechnics to create a truly unique album launch. More cocktails flowed following the show...
SOULS Album Launch by Richard Maxted
the cocktail below and on the left...

the southern unknowns

​40ml Plantation 3 Stars Rum, 20ml Buttermilk, 20ml Peach Puree, 12.5ml Maple Syrup, 15ml Egg White
Served in an old-fashioned glass
Garnished with dried Hop flowers
SOULS Album Launch by Richard Maxted

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  • Sip Social logo

    Sip Social

    • Events
  • The Outside Collective logo

    The Outside Collective

    • Design
Richard Maxted
Founder & Director of Sip Social Events