Album launches have become something of a standard affair. Not for Sony's launch of Souls: Release. This finely sampled collection of Southern American
Prohibition-Era voices is put to modern beats to create an immersive and heady album.
In an abandoned house in Peckham, London, Mix & Muddle created a bespoke selection of cocktails to compliment an experiential show.
Invited industry guests were given wireless headphones on arrival, along with one of our bespoke cocktails, and were then taken on a journey that explored tracks from the album. Each track was synced to lighting, dance performances and pyrotechnics to create a truly unique album launch. More cocktails flowed following the show...
the cocktail below and on the left...
the southern unknowns
40ml Plantation 3 Stars Rum, 20ml Buttermilk, 20ml Peach Puree, 12.5ml Maple Syrup, 15ml Egg White
Served in an old-fashioned glass
Garnished with dried Hop flowers
Project Tags
Companies
Mix & Muddle
- Events
The Outside Collective
- Design