Big spirit brands are constantly expected to envisage a future for their product. A future where people don't drink as much alcohol, and where transparency and innovation need to sit together in perfect harmony.
Jack Daniels wanted to explore how to maintain consistency in their classic serve Jack & Coke. Recognising the variation from bar to bar in temperature, carbonation, and balance, the mission was to create the perfect serve everytime. Putting this into a draught tap scenario whereby the perfect recipe is kegged in advance made sure the quality was always as it should be.