Projects
- Canopy - Packaging DesignProduct packaging by Rory Farrell and LSA International. Canopy was one of LSA’s flagship collections of spring-summer 2019. The styling of the packaging you see here was a sort of subdued, eastern-bloc, modernist tone, in accordance with LSA’s 1960s Polish origins. The overall look was greatly influenced by the goal of the box’s build being of 100% recyclable and/or compostable materials; limiting me to single-colour compostable ink, vegan glue, unbleached FSC certified paper and recycled bo
- September Demo Month - Marketing CampaignCreative asset generation for major Brompton Bikes marketing campaign. September demo month was a 2016 promotion that allowed anyone to borrow a Brompton bike for up to 24 hours. I was in charge of conceiving producing posters, flyers and social media assets for this promotion for all stores in the UK, Holland and Italy. Other than simply being an eye-catching design, this poster aims to capitalise on the last of the summer feeling.
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Work history
Graphic DesigerLSA International
London, United KingdomFull Time
At LSA International I was again fortunate enough to be
entrusted with the role of sole graphic designer for a highly
respected, international company. Here I have taken on many
high-profile projects such as the overhaul of their annual
catalogue and designing packaging and marketing peripherals
for their SS19 flagship collection, Canopy. I am in charge of
the making, acquisition and distributing of the majority LSA’s
VM with an annual budget of around £20k. During my time at
LSA I have also accrued crafting equipment like large format
guillotine for bookmaking and a vinyl cutter for sign and
mural making for events. Not only have these saved thousands
of pounds but I believe they further a sense of handmade,
practical creativity in the office. I have introduced the company
to photo-real CGI as an alternative to conventional photography
which became very useful in the wake of the pandemic.
R
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Freelance Graphic DesignerRory Farrell Design
London, United KingdomFreelance
10+ paid freelance work. For examples visit my website - www.roryjacobfarrell.com
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Skills
- Drawing
- Illustration
- Lettering
- Illustrator
- Indesign
- Photoshop
- Typography Layout
- After Affects
- Muse
- Blender
Education
Diploma in Professional Studies
- London, United Kingdom
BA (Hons) Graphic & Media Design
- London, United Kingdom
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