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Ross McClure

Writer, Director & Redhead | Creative Director at Magic EyeLondon, United Kingdom
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Ross McClure

Writer, Director & Redhead | Creative Director at Magic EyeLondon, United Kingdom
About me
Ross McClure is a filmmaker who specialises in creating exciting, punchy narratives for the digital era. Originally from Northern Ireland—and brought up on a diet of '90s action movies and 8-bit video games—Ross loves to inject every project with the same boundless energy and sense of wonder which inspired him to pick up a camera in the first place. Clients include Amazon, Costa Coffee, Ellesse, Heineken, Intersport, Peugeot and Sony.
Projects
  • Influencers AnonymousA group of ex-social media influencers share their stories at a group counselling session.
  • 'Behind The Scenes' of Influencers AnonymousEver wondered what it would be like to work on a short film with a real life influencer?
  • Sportstyle x IntersportTwo spots for Intersport following a group of friends hanging out in Barcelona. We managed to squeeze four separate locations into the one day so it was a bit of a mad shoot!
  • Kill For A SliceTwo friends question their safety when someone comes knocking at 4am... A comedy horror about the twin pillars of stonerism - being paranoid and having the munchies.
  • Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. They were designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and how to tell an I.P.A. from a stout. You can watch some of the films from the following courses below – Cellar Skills, Know Your Beer and Perfect Pour.
  • The Return x Costa CoffeeCosta Coffee had a huge announcement to make so they required a suitably epic commercial to let the world know.
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Projects credited in
  • Online tutoringThis is to help students with their exam,work
  • The History and Heritage of British Menswear
  • Here Comes the Thunder - Iceland World Cup SongThe smallest nation to ever qualify for the World Cup needs the biggest track. Taking inspiration from the Icelandic 'huh' we turned it up to 11 for this stadium rocking anthem. With the music video in the can it was time to get it out there. We got over 110k impressions on Twitter, 50k views on Facebook and to top it off had the track licenced for Fox Sport (USA) World Cup coverage of the Iceland team. Not bad for idea over a post work pint.
  • Model BehaviourA music video we wrote, directed and produced. Starring Zoe Lister of Hollyoaks fame.
  • Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. Designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and tell the difference between an I.P.A. from a stout.
  • Sportstyle x IntersportLifestyle sportswear campaign shot across multiple locations around Barcelona, providing a suite of assets for Intersport to use across their social channels.
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Work history
    Creative DirectorMagic Eye
    United KingdomFull Time
    Magic Eye is a production company creating visual content across multiple formats, engaging audiences with authentic stories, told with flare, humour and a twinkle in the eye. www.magiceye.ltd
    F
    F
    DirectorFreelance
    London, United KingdomFreelance
    Writer, director and redhead. My experience extends across a variety of digital video formats, genres and styles although specialise in narrative and comedy. With a background in camerawork and editing, I am technically minded and have a strong editorial head. Comfortable managing a team of creatives or working solo on a project, I like to make colourful, fun and engaging work that makes people smile. Always up for a chat too so do get in touch if you want to talk further! :)
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Skills
  • Directing
  • Editing
  • Shooting
  • Writing
  • Acting
  • Producing
  • Creative Producing
  • Content Producing
  • Animation
Education
    C
    C
    BA (Hons) Film StudiesCumbria Institute of the Arts
     - Carlisle, United Kingdom