Ross McClure
Available

Ross McClure

Writer, Director & Redhead | Creative Director at Magic EyeLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Denise Chippindale
Ross McClure
Available

Ross McClure

Writer, Director & Redhead | Creative Director at Magic EyeLondon, United Kingdom
About me
Ross McClure is a Northern Irish writer and director who loves to tell engaging stories with comedy, drama and a liberal dose of self awareness. With a background in camerawork and editing, he aims to make each project feel both personal and cinematic. In the future he wants to create features and series that share his love of diverse characters, outlandish ideas and eye catching visuals. His latest film INFLUENCERS ANONYMOUS – a black comedy about the dangers of too much social media – has played in a number of international festivals including BRITISH SHORTS in Berlin, PAPAYA ROCKS in London and the inaugural TOMORROW UNLOCKED FILM FESTIVAL. Ross also has a wealth of experience creating commercial content for clients like COSTA COFFEE, ELLESSE, HEINEKEN, INTERSPORT and PEUGEOT across all the major social platforms as well as for broadcasters like the BBC and CNN. He is currently working on a number of short film projects and developing ideas for longer form content. In 2020 he set up a production company called MAGIC EYE.
Projects
  • Influencers Anonymous
    Influencers AnonymousA group of ex-social media influencers share their stories at a group counselling session.
  • 'Behind The Scenes' of Influencers Anonymous
    'Behind The Scenes' of Influencers AnonymousEver wondered what it would be like to work on a short film with a real life influencer?
  • Sportstyle x Intersport
    Sportstyle x IntersportTwo spots for Intersport following a group of friends hanging out in Barcelona. We managed to squeeze four separate locations into the one day so it was a bit of a mad shoot!
  • Kill For A Slice
    Kill For A SliceTwo friends question their safety when someone comes knocking at 4am... A comedy horror about the twin pillars of stonerism - being paranoid and having the munchies.
  • Hello Beer x Heineken
    Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. They were designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and how to tell an I.P.A. from a stout. You can watch some of the films from the following courses below – Cellar Skills, Know Your Beer and Perfect Pour.
  • The Return x Costa Coffee
    The Return x Costa CoffeeCosta Coffee had a huge announcement to make so they required a suitably epic commercial to let the world know.
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Projects credited in
  • Online tutoring
    Online tutoringThis is to help students with their exam,work
  • The History and Heritage of British Menswear
    The History and Heritage of British Menswear
  • Here Comes the Thunder - Iceland World Cup Song
    Here Comes the Thunder - Iceland World Cup SongThe smallest nation to ever qualify for the World Cup needs the biggest track. Taking inspiration from the Icelandic 'huh' we turned it up to 11 for this stadium rocking anthem. With the music video in the can it was time to get it out there. We got over 110k impressions on Twitter, 50k views on Facebook and to top it off had the track licenced for Fox Sport (USA) World Cup coverage of the Iceland team. Not bad for idea over a post work pint.
  • Model Behaviour
    Model BehaviourA music video we wrote, directed and produced. Starring Zoe Lister of Hollyoaks fame.
  • Hello Beer x Heineken
    Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. Designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and tell the difference between an I.P.A. from a stout.
  • Sportstyle x Intersport
    Sportstyle x IntersportLifestyle sportswear campaign shot across multiple locations around Barcelona, providing a suite of assets for Intersport to use across their social channels.
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Work history
    Magic Eye logo
    Magic Eye logo
    Creative DirectorMagic Eye
    United KingdomFull Time
    Magic Eye is a production company creating visual content across multiple formats, engaging audiences with authentic stories, told with flare, humour and a twinkle in the eye. www.magiceye.ltd
    F
    F
    DirectorFreelance
    London, United KingdomFreelance
    Writer, director and redhead. My experience extends across a variety of digital video formats, genres and styles although specialise in narrative and comedy. With a background in camerawork and editing, I am technically minded and have a strong editorial head. Comfortable managing a team of creatives or working solo on a project, I like to make colourful, fun and engaging work that makes people smile. Always up for a chat too so do get in touch if you want to talk further! :)
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Skills
  • Directing
  • Editing
  • Shooting
  • Writing
  • Acting
  • Producing
  • Creative Producing
  • Content Producing
  • Animation
Education
    C
    C
    BA (Hons) Film StudiesCumbria Institute of the Arts
     - Carlisle, United Kingdom