Ross McClure is a Northern Irish writer and director who loves to tell engaging stories with comedy, drama and a liberal dose of self awareness. With a background in camerawork and editing, he aims to make each project feel both personal and cinematic. In the future he wants to create features and series that share his love of diverse characters, outlandish ideas and eye catching visuals. His latest film INFLUENCERS ANONYMOUS – a black comedy about the dangers of too much social media – has played in a number of international festivals including BRITISH SHORTS in Berlin, PAPAYA ROCKS in London and the inaugural TOMORROW UNLOCKED FILM FESTIVAL. Ross also has a wealth of experience creating commercial content for clients like COSTA COFFEE, ELLESSE, HEINEKEN, INTERSPORT and PEUGEOT across all the major social platforms as well as for broadcasters like the BBC and CNN. He is currently working on a number of short film projects and developing ideas for longer form content. In 2020 he set up a production company called MAGIC EYE.
- Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. They were designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and how to tell an I.P.A. from a stout. You can watch some of the films from the following courses below – Cellar Skills, Know Your Beer and Perfect Pour.
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Projects credited in
- Here Comes the Thunder - Iceland World Cup SongThe smallest nation to ever qualify for the World Cup needs the biggest track. Taking inspiration from the Icelandic 'huh' we turned it up to 11 for this stadium rocking anthem. With the music video in the can it was time to get it out there. We got over 110k impressions on Twitter, 50k views on Facebook and to top it off had the track licenced for Fox Sport (USA) World Cup coverage of the Iceland team. Not bad for idea over a post work pint.
- Hello Beer x HeinekenA series of comedic films created for Heineken's 'Hello Beer' app. Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses. Designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and tell the difference between an I.P.A. from a stout.2
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London, United KingdomFreelance
Writer, director and redhead. My experience extends across a variety of digital video formats, genres and styles although specialise in narrative and comedy. With a background in camerawork and editing, I am technically minded and have a strong editorial head. Comfortable managing a team of creatives or working solo on a project, I like to make colourful, fun and engaging work that makes people smile. Always up for a chat too so do get in touch if you want to talk further! :)
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- Creative Producing
- Content Producing