Sam Hendi

Senior Creative Producer

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

I am a skilled professional with comprehensive experience as a creative producer and all-round filmmaker covering practical and technical skills in all aspects of video production including producing, directing, editing, visual FX, and cinematography. I have a degree in Contemporary Media Practice with numerous screenings and awards. To date, I have worked on and competed numerous short films in film festivals worldwide, including the United States, Denmark, France, Switzerland, New Zealand, Brazil, and the United Kingdom. My work was recognised by the BBC and distributors in the US. I posses expertise in creative content for multiple platforms and deliverables in film, animations, commercials, trailers, documentaries, and live broadcasting. I am skilled in creative forms of video, such as abstract video-art, atmospheric short films, and videos for backdrops and exhibitions. I have worked on a number of music videos for upcoming artists in the music scene, ranging in a variety of music styles and theme. I am acknowledged for creating exciting and engaging content for corporate and social media which includes work on motion graphics, illustrations, and video marketing. I have the innate ability to conceptualise ideas, work closely and engage with clients, collaborate with a team, and deliver high-end content.

Locked Pro Plan feature


  • Film
  • Marketing PR
  • Visual Arts
  • Video
  • After Effects
  • Final Cut Pro
  • Illustrator
  • Office
  • Photoshop
  • Word
  • Cinematography
  • Adobe
  • Colour Grading
  • Filmmaking
  • Animation
  • Motion Graphics
  • CGI
  • Client Accounts
  • Collaboration
  • Client Engagement
  • Brand Agency
  • Brand Alignment

People I’ve worked with

Companies I’ve worked with

  • The Mill

    The Mill

    • Media Production
  • The Moment

    The Moment

    • Media Production
  • Saatchi & Saatchi Wellness

    Saatchi & Saatchi Wellness

    • Advertising
  • Graceful Monkey

    Graceful Monkey

    • Advertising

Work history


Senior Creative Producer

Graceful Monkey

Mar 2019
  • London, United Kingdom
  • Full Time


Creative Producer (Freelance)


Jul 2007
  • London, United Kingdom
  • Freelance
  • Lead multiple creative video projects in different media forms, including short films, music videos, documentaries, corporate, education for web, mobile, and social media. Oversee and coordinate all project tasks to ensure timely completion of assigned work. Manage and maintain numerous high-end video, photography equipment. Supervise operations pertaining to logistics, budgeting, intellectual property management, and equipment loan procedures. Develop comprehensive production briefs and storyboards to ensure unity of direction among team to accomplish set targets. Perform online marketing through social media channels, including YouTube, Vimeo, Twitter, Tumblr, Facebook, blogs, and forums. Built promotional websites for released video content as per defined requirements. Key Contribution: • Worked as a video production producer for multiple video projects, which included music videos for Todd Terry, Ministry of Sound, Martyna Baker, and Kinobe; producer for multi-award winning and screening shorts; ‘Wrath’, ‘Black Sheep’, ‘Mass:C19H2802’, ‘Hysteria’, ‘Envy’ (BBC).


Producer (GlaxoSmithKline)

The Moment

Oct 2016 - Feb 2019
  • London, United Kingdom
  • Full Time
  • Produce creative content in 2D/3D animations and motion graphics (including C4D), film and short docs, interviews, commercials, live broadcasts, photographic projects and social media campaigns. Manage all budgetary operations and developed effective solutions with an aim to maintain optimum operational costs. Commerciality and business acumen with writing proposals, developing scope and SOWs. Collaborate with multiple suppliers and crew to setup shoots and logistics for small and large productions. Schedule all creative and production outputs, while managing the project teams and oversee the project workflow. Encourage all stakeholders to participate in idea generation process to gather innovative concepts into treatments, pitching and presentation delivery. Contribute in the attainment of project milestones while working with crew and stakeholders. Chair and lead meetings, co-ordinate routine activities, and reporting to multiple teams. Identify and understand client needs to build strong relations and achieve customer satisfaction. Key Contribution: • Acted as a photoshoot and video production producer for designing multiple campaigns, including Moms vs Meningitis campaign with photographer Anne Geddes, Innovation by Design 3D video series for Consumer Healthcare, GSK Quarterly financial results films, Amazon Subscribe & Save animation, Office Outlook app animation, eCommerce animation, Patient Focus seminars, and Save the Children partnership film.


Video Producer


Sep 2014 - Jul 2016
  • London, United Kingdom
  • Full Time
  • Headed multiple video projects as well as creative process from conception to completion. Delivered creative vision for video marketing according to the client needs. Coordinate with product and marketing teams to create visual storyboards, cultivate creative concepts, and develop scripts. Utilised software, such as Adobe creative suite and Final Cut Pro X to build video, animation and motion graphics in 2D/3D. Ensured compliance with regulatory standards while managing budget and resource allocation. Organised and prioritised all tasks while leading creation processes and project functions. Transcoded media in various video formats to cater social media and digital marketing. Key Contribution: • Led the multiple video campaigns, including Your Transformation Journey video series, Your Five Steps video series, InDesignHub, Our Story film, BAM film, IPP film, and DMA film.


EMEA Video Producer


Apr 2012 - Aug 2014
  • Watford, United Kingdom
  • Full Time
  • Produced a wide range of video content, such as product videos, films, motion graphics, animation, and logos. Worked with product and graphic teams to conceptualise content, aiming to promote product in market and maintain brand recognition. Contributed in product launch campaigns by creating and organising promotional material. Managed the Optoma EMEA YouTube channel, which included direct audience interaction, such as feedback response. Administered various video and content projects followed throughout Europe, Middle East, and Africa. Created and documented video case studies through close collaboration with different organisations. Devised and executed marketing strategies for video brand awareness, such as incorporating Google Adsense to increase content revenue and page impressions. Controlled budgetary operations for video production, including logistical cost management and filming permission expenses. Key Contribution: • Served as a video production producer for multiple video campaigns, including Optoma HD91 launch, digital movie posters for ISE 2014, Land Rover roadshow, Carrières De Lumières case study, EE 4G launch, and Science Museum Experiment: Collider case study.


Photographer & Photo Retoucher

VIVA Beauty

Sep 2009 - Jun 2011
  • London, United Kingdom
  • Freelance
  • Scheduled and managed photo shoots with clients using a range of DSLR cameras and lighting equipment, shooting on location or in studios with natural light and flash photography and lighting. Communicated and fulfilled requirements for shoots and retouching images to client specific requests whilst working to tight deadlines. Retouched photographs using tools and effects on Adobe Photoshop to create exceptional looking images. Working closely on lighting, framing, blemishes and other digital enhancements. Created content and visuals for the Viva Beauty brand; logo, website, pamphlet, vouchers and label.



BA Contemporary Media Practice

University of Westminster

Sep 2007 - Aug 2010
  • London, United Kingdom


Art Design


Sep 2006 - Aug 2007
  • United Kingdom



"Really enjoyed by MASCULAR Films"


  • MASCULAR Magazine



Bear World Magazine

  • Bear World Magazine


  • Accidental Bear


"The bear community is a very creative one as we all know. We create art in all forms and we really love this video"

Bears United Magazine

  • Bears United Magazine


"MASS: C19H28O2 the hottest 14 minutes you will watch today."

PlayBear Magazine

  • PlayBear Magazine


"When you have a quiet 15 minutes away from work distractions, check out this short film. Stunning, masculine and bearish in all its glory!"

VicBears Inc.

  • VicBears Inc.


  • Manhattan Digest


  • The Gay, The Geek, and The Bizarre


"Watch today's horror short film, "WRATH", written and directed by Sam Hendi"

FearNet TV

  • FearNet TV


"I like this one for what it never says."

93 Studios

  • 93 Studios


"Envy is a drama about love and friendship, but more specifically the crossover of the two."

Foundation Production

  • Foundation Production


"Envy. Well thought out dialogue and edit with good performances. Story not too original."

Shorts and T Shirts

  • Shorts and T Shirts


"We haven

93 Studios

  • 93 Studios


"I feel this piece does use the conventions of a drama-it is serious and plot driven."

Holly and Freya

  • Holly and Freya


"Sam Hendi is a 23 year old British student who is already becoming very well known for being able to tell an amazing story in short film form."

My Life After Breakfast

  • My Life After Breakfast


"The director of this film is Sam Hendi, who also edited and wrote the story."

Sunpreet's Blog

  • Sunpreet's Blog


"I found this short film interesting and engaging."

Justyn Hollett

  • Justyn Hollett


"The main protagonist is a women in her mid 20's, this is the desired age of the audience."

Ben Garvey

  • Ben Garvey


"I thought the documentary style of filming made the film more engaging for the audience."

Short Film Analysis

  • Short Film Analysis


"Envy is a short documentary-styled piece of cinema that deals with relationships and jealousy between friends."

BBC Film Network

  • BBC Film Network


"Currently showing on the BBC Film Network."


  • iThentic