An experienced marketing professional, with a comprehensive 360 knowledge of the media industry and a career spanning agencies, networks and premium publishers. Encompassing a unique background in partnership strategy, branded content and technology, with the privilege to have worked for some of the biggest brands in the world (Aol, BBC Worldwide, Disney, McDonald's, Barclays, Deliveroo). A motivated team player with outstanding interpersonal skills and strong relationships across the industry. A track record of delivering a range of high-value, integrated cross-channel projects across multiple stakeholders over a variety of platforms.
Projects
- Creative Communications Union UK: Let's pull together...A group of like minded individuals in the UK have embarked on a single goal to bring together everyone who works in the marketing funnel to work together for a better adland. To follow the progress of the Union, please sign up here: https://mailchi.mp/8732b2c9c79c/hello
- THIS IS HOW AMAZING DESIGN SOLVES PROBLEMS.I’m gonna come clean. I’ve been struggling with writing emails and documents on my laptop while in lockdown. It’s hard to be accurate when the words just keep moving around the screen. I did a bit of research into fonts. I’d heard rumours that Comic Sans could help the haloed and hoovering letters I experience in written documents, even if it is the world’s ugliest lettering. Then I came across OpenDyslexic - a graphic font designed specifically to deal with the challenges of dyslexia. IT HAS
Projects credited in
- Levi's Music Project #SupportMusicMusic content series for Levi's UK, project lead from the social team. Levi's UK worked with local community centres to build studios and host music workshops for local young people to enchance their music skills with the help of a lead artist. Skepta in Tottenham 2016, Mist in Birmingham and Everything Everything in 2017. Write up below by MusicWeek Levi’s Music Project have announced they will expand to Manchester and Birmingham, collaborating with artists Everything Everything and Mist and
Work history
Head of MarketingFeeld
- London, United KingdomFull Time
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Partnerships + Content Lead.the7stars
- London, United KingdomFull Time
Driving creative communications strategy for key clients through the conception, development, and buying of multi-platform solutions, while ensuring a smooth process for all through effective project management. Experienced in delivering integrated cross-channel projects, including content, digital engagement, talent, licensing, brand, experiential and editorial solutions. Key clients include Deliveroo, Gousto, ABF, GVC and Nintendo.
KEY RESPONSIBILITIES:
● Insight-led strategy, planning and briefing for integrated campaigns to achieve brand and product objectives, such as Deliveroo's Saturday Night Takeaway, the most significant integrated partnership in the history of the7stars, which included adapting strategy and crisis management due to the Covid-19 pandemic.
● Delivery and management of key client projects between multiple stakeholders, including managing budgets, negotiating and contracting, e.g. Deliveroo's Sunday Brunch branded content with Endemol Shine and Channel 4.
● Analysis of trends and data throughout the campaign to make sure that critical business and channel KPIs are being achieved, resulting in post-campaign reporting and delivering key learnings to stakeholders.
● New business lead for integrated media and creative pitches including wins on FirstGroup, Penguin Random House and Bulb.
● Establishing the7stars' inhouse creative team, Polaris, facilitating client workshops, weekly 'bounce' sessions and internal creative brainstorms.
● Outdoor Media Awards judge for 2020 awards.
● Collaborating and painting the agency's foyer for Pride 2019.
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Skills
- Strategic Marketing
- Strategic Partnerships
- Content Marketing
- Media Planning
- Client Handling
- Client Presentation
- Training Development
- Creative Solutions
- Workshop Facilitation
- Brainstorm Facilitation
Education
Awards
M
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Mini MBAMarketing Week Mini MBA
MIPAThe IPA (The Institute of Practitioners in Advertising)