Sarah Zhang
Available

Sarah Zhang

Graphic DesignerLondon, United Kingdom
+ Info

4

Connections
Logan Kingsbeer
Lena Chun
Samuel Moppett
Sarah Zhang
Available

Sarah Zhang

Graphic DesignerLondon, United Kingdom
About me
Graphic Designer who possesses an infallible regard for moving image, web and print. Supported by craft and promotional knowledge, a penchant for detail fuels a loyalty to designing for Marketing, UI , Motion Graphics and Branding, evaluating the development of the creative market with a vibrant, productive and open technique.
Projects
  • The Telegraph - Emerging Formats
    The Telegraph - Emerging FormatsPrinting the largest circulation of a broadsheet newspaper in the UK, The Telegraph is a prime source of daily news, delivering a constant stream of stories across a multitude of media. Working in both Marketing and Emerging Formats, I designed print and digital assets across a plethora of campaigns such as our in-house magazine Stella, The Six Nations Rugby, Telegraph Exclusive Events and the continuous coverage over Brexit. Working within Emerging Formats allowed me to design for a younger au
  • Drift Media Player
    Drift Media PlayerWhen designing a media player for a target audience I chose humanitarian aid workers, someone whose primary purpose is to save lives, reduce suffering and respect human dignity. Assisting in front line conditions, it isn't uncommon for members of the field to suffer from PTSD or other stress related illnesses. Drift Media Player is designed to enforce the positive mental health of aid workers by providing them with a calming concept, offering soothing, curated playlists and therapeutic graphics
  • Route 81 Event
    Route 81 EventRoute 81 was designed whilst creating an event for a specific group or organisation that may not be receiving as much publicity in the current market. The Hells Angels, due to their criminal background and violent history, could be considered unapproachable and uninteresting to a younger audience. The motorcycle gangs, which stretch from the US to Canada, still maintain a strong sense of loyalty, dedication and unity whilst celebrating bike culture. Route 81 in collaboration with Harley Davidson
  • The Telegraph - Marketing
    The Telegraph - MarketingPrinting the largest circulation of a broadsheet newspaper in the UK, The Telegraph is a prime source of daily news, delivering a constant stream of stories across a multitude of media. Working in both Marketing and Emerging Formats, I designed print and digital assets across a plethora of campaigns such as our in-house magazine Stella, The Six Nations Rugby, Telegraph Exclusive Events and the continuous coverage over Brexit. My role within Marketing focused more on large scale campaigns that w
  • Tootle Mobile Network
    Tootle Mobile NetworkTootle /ˈtuːt(ə)l/ informal to go or travel in a leisurely way. Tootle is the (little) giant of the mobile network industry that I designed for a brief providing small to medium businesses with a brand they can rely on whilst working on the move. Travelling should always be a memorable feat, whether for a business venture or
 an escape from reality and through branding and interface, the design conveys the relaxed and versatile nature of the brand. Tootle is an investment in your time and e
  • 24 Productions - Brand Refresh
    24 Productions - Brand RefreshSpecialising in stills, consulting and moving image, 24 has long been a market leader in producing high-end content for campaigns such as Adidas, Channel 4 and British Airways. The company wanted a brand update as they didn’t feel the current aesthetic symbolised the new direction they were taking so I started designing a new logo, using the linear shapes of sports courts to experiment with structure, tracing over styles from different countries and making numerous compositions. After covering
+ View all
Work history
    The Telegraph logo
    The Telegraph logo
    DesignerThe Telegraph
     - London, United KingdomFull Time
    Designing creative assets throughout time sensitive campaigns such as Brexit, Six Nations Rugby, Stella Magazine and Telegraph Exclusive Events, across multiple print and digital platforms within Marketing. Delivering animated graphics and statics for social media posts on strict deadlines, reporting on daily news coverage within Emerging Formats.
    24 Productions logo
    24 Productions logo
    Junior Graphic Designer24 Productions
     - London, United KingdomFull Time
    Producing an updated logo for a brand refresh, providing alternate versions for web presence and company documents whilst maintaining recognised visual elements. Creating a fresh aesthetic by suggesting art direction, architectural changes and interior design ideas, presenting a more contemporary aesthetic within the company building. Collaborating with web design and marketing to ensure overall identity remained cohesive throughout company refresh.
+ Show more
Skills
  • Graphic Design
  • Photoshop
  • UI Design
  • Branding
  • Logo Design
  • Digital Design
  • Editorial Design
  • Animation
  • Web Design
  • Social Advertising
Education
    S
    S
    Design PortfolioShillington College
     - London, United Kingdom
    Completing design briefs by developing processes, applying demographics to small to large businesses and realising branding and identity solutions. Exploring typography and layout with an intermediate use of Adobe InDesign, utilising grid systems and examining the relationships between colour theory and print. Producing vector graphics and mapping shapes with a beginner’s use of Adobe Illustrator.
    R
    R
    2.1 BA Hons Fashion PromotionRavensbourne University
     - London, United Kingdom
    Editing and producing a magazine to print with an intermediate use of Adobe InDesign, independently providing all content, articles and creative direction. Communicating trend knowledge and design direction through organising, styling and editing shoots with a beginner’s use of Adobe Photoshop. Obtaining market research, sourcing a viable audience, addressing a target market and considering a current economic climate when promoting a product.