Graphic Designer who possesses an infallible regard for moving image, web and print. Supported by craft and promotional knowledge, a penchant for detail fuels a loyalty to designing for Marketing, UI , Motion Graphics and Branding, evaluating the development of the creative market with a vibrant, productive and open technique.
Designing creative assets throughout time sensitive campaigns such as Brexit, Six Nations Rugby, Stella Magazine and Telegraph Exclusive Events, across multiple print and digital platforms within Marketing. Delivering animated graphics and statics for social media posts on strict deadlines, reporting on daily news coverage within Emerging Formats.
Producing an updated logo for a brand refresh, providing alternate versions for web presence and company documents whilst maintaining recognised visual elements. Creating a fresh aesthetic by suggesting art direction, architectural changes and interior design ideas, presenting a more contemporary aesthetic within the company building. Collaborating with web design and marketing to ensure overall identity remained cohesive throughout company refresh.
Personally assisting the Fashion Director and Features Editor, liaising with fashion agencies to secure tickets for London, Paris and Milan shows, organising all schedules, private appointments and travel. Assisting with model dressing and set construction at LC:M for Ede & Ravenscroft S/S ’15. Fitting and casting models, sourcing relevant looks for shoots, styling on location and assisting the Fashion Editor, ensuring looks are packaged and safely returned to their agencies. Submitting online content, transcribing for the Online Editor and working with the Creative Director, contributing to layout, spreadsheets and overall publication aesthetic.
Efficiently collecting data related to current projects, researching across multiple design fields and contributing to high-end campaigns, including Dior and Prada S/S ’15. Developing DJA’s new online presence, photographing current graphic design work for the website and interacting across social media platforms. Completing tasks throughout the office, assisting with client liaison, fashion week schedules and archive preservation.
Completing design briefs by developing processes, applying demographics to small to large businesses and realising branding and identity solutions. Exploring typography and layout with an intermediate use of Adobe InDesign, utilising grid systems and examining the relationships between colour theory and print. Producing vector graphics and mapping shapes with a beginner’s use of Adobe Illustrator.
Editing and producing a magazine to print with an intermediate use of Adobe InDesign, independently providing all content, articles and creative direction. Communicating trend knowledge and design direction through organising, styling and editing shoots with a beginner’s use of Adobe Photoshop. Obtaining market research, sourcing a viable audience, addressing a target market and considering a current economic climate when promoting a product.