You’re an ambitious leader who wants to create impact at pace? Read on.
the Boom! is the Operating System powering impact at speed in some of the world’s most recognised brands.
Ambitious leaders use it to Unblock, Unlock and Unleash creative, commercial and cultural impact in businesses, teams and individuals. At pace. Globally.
It’s based on my real life experience and learnings from delivering turnarounds, rapid growth markets and excellence hubs at some of the world’s most challenging brands.
All of this is distilled into easy to access platforms, masterclasses, programmes and content all of which are available immediately.
We’ve been trusted to deliver real impact on our recent projects:
Creatively: Powering up brand, in house and creative teams to Unleash new, impactful work using Loops
Commercially: Rebuilding new propositions and revenue streams for global drinks and snack businesses
Culturally: Shaping the future of work culture with a global entertainment brand
Don’t go bust, go Boom!
Unblock, Unlock and Unleash the impact you want to see
Join us at www.unleashtheboom.com
Projects
Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything44
- The Dots | Year in Review 2022…and that’s a wrap! Thanks to you, our brilliant Dots community for your kindness, positivity and collaborative vibes. See the images below to view our highlights for the year. See you in 2023!17
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
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Work history
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Marketing and Commercial DirectorDiesel
- London, United KingdomFull Time
What a gig!
Promoted to bring the Boom! to 2 key departments (and 50% of the UK business) with a focus on joining the dots in new ways to hit some pretty ambitious growth targets. My team grew to over 30 but our mission was clear…
Simplicity was key -
1) First up, got the commercial reporting down from 52 pages to 1 piece of A3 which meant we focussed on what mattered - fast decision making and entrepreneurial thinking.
2) Refocussed the sales team on right thing, right time. No more fluff, just deliver things that grew the bottom line and made us profitable - they did a brilliant job
3) Reshaped our go-to-market strategy to be more consumer focussed and customer friendly. Revisited all deals, our distribution strategy and channel opportunities and listened to what people really wanted before actioning plans
Then, we set about changing the status quo -
1) Pulled together an incredible team who helped us stop thinking about customer journeys (boring) and ignite customer adventures (Boom!). We learnt CX thinking and took advice from some of the most amazing experts to create a true ‘omni-channel’ strategy that fed into the Global vision
2) New partnership approach with our Diesel Retail Team which led to the biggest and most ambitious pop-up in Diesel History full of test and learn ideas hit Regent Street
3) Introduced data and real problem solving tech to make our Diesel lovers want to engage with the brand at lots of levels - this helped frame the Global CRM strategy and introduced the award winning ‘Tapestry’ tool to the business
The result -
- True clarity and direction across Sales and Marketing functions (the Holy Grail!)
- Increased top and bottom line growth
- A new and better decision making process that empowered teams to problem solve rapidly and investigate their own growth ideas
- Higher staff retention and satisfaction results in company-wide survey
- Awards and nominations from respected industry bodies (including the BBC)
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Marketing DirectorDiesel
- London, United KingdomFull Time
Here’s where I got to live the Boom!
Led a fantastic team of 17 across 5 disciplines who grew and evolved with each new challenge. We were hungry to learn, keen to explore and clinical in execution
We started with a clear philosophy
1) There were never problems, only solutions (thank you John Lennon)
If we didn’t know the answer, we would test and learn until we could make a decision (and we did that on behalf of the Global team)
2) We listened to what our consumers needed from the brand - when the recession hit, we didn’t spend marketing money on ‘making noise’ - we invested it in our Diesel Lovers (and won an award for doing so)
The result -
- We were the first market to create and champion the role of ‘Multi Channel Marketing’ as best in class thinking for the industry
- We helped our Diesel Lovers fall in love with the brand again through our Global radio station, Studio Africa and award winning Diesel School of Island life initiatives - we gave them more of what they wanted
- We relaunched and repositioned our female business that delivered significant upturn in brand relevance and top-line growth
- We became the ‘go-to’ market for new initiatives, inputting, testing and learning every season to innovate our business
We were winners of the Marketing Initiative of the Year with Diesel School of Island Life at the 2011 Drapers magazine Awards
AND
Winner of Diesel Global Marketing Team of the year 2008
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Skills
- Marketing
- Brand Consultancy
- Brand Creative Strategy
- Consumer Marketing
- Leadership
- Creative Leadership
- Commercial Acumen
- Business Coaching
- Team Coaching
- Public Speaking
Education
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BA (Hons) 2:1 English Language and LinguisticsThe University of York
- York, United Kingdom