About me
📱 Senior Campaign Executive with a creative flair, utilizing analytical, creative and writing skills to manage global, multi-platform social media campaigns.
💌 Freelance creative with a passion for fashion, involved in styling photo/video shoots and planning/creating impactful social media content.
Projects
- BYLON Release 1: SPECTRUMI collaborated closely with Bylon's creative directors to curate a photoshoot for their debut collection. My involvement begun from the development of the photo shoot, including producing diverse styling choices as well as crafting moodboards that resonated with the brand's overarching themes and messaging, as discussed in numerous strategy sessions. Additionally, I played an integral role in the model selection process, while also creating comprehensive briefs for the makeup artists involved. W
Work history
Senior Campaign ExecutiveThe Goat Agency
London, United KingdomFull Time
Executing successful global and local digital/social campaigns for brands like LVMH, Schwarzkopf and Remington
Overseeing the training of new team members on the end to end process of campaign management, including weekly training sessions
Operated Content Management Systems (CMS) tools, including talent search, content review, and real-time reporting.
Collaborating with strategy and sales teams to develop creative strategies with client marketing objectives and target audiences across both paid and organic media
Built and maintained strong client and agency relationships, serving as the main point of contact throughout campaigns
Optimised paid media and content across multiple social platforms, exceeding client expectations and KPIs.
Utilisining social data to create detailed post-campaign reports comparing performance against client benchmarks and KPIs.
Supported the local team through graphic design and video/photo editing, using tools such as Premiere Pro, Canva and Illustrator
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Brand Creative and Social ConsultantSelf Employed
London, United KingdomFreelance
Successfully planned , scheduled, and managed social media accounts for various small brands and social media influencers
Developed and executed creative content ideas and concepts for social media
Crafting storyboards and briefs for creative projects, including photo and video shoots
Utilised trends, insights, and current events to stay informed and adaptable within the ever-changing social media landscape
Spearheaded outreach to potential collaborators and clients including talent for gifting opportunities, brands and magazines/publications resulting in a special feature and styling credit in GUAP magazine
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Skills
- Leadership
- Organisation
- Writing
- Customer Service
- Project Management
- Client Relationships
- Negotiation
- Campaign Activation
- Campagin Management
- Creative Briefing
Education
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Law LLB HonsUniversity of Southampton
Southampton, United Kingdom