I’ve been living and breathing image-making for the past 10 years. Everything from digital drawings and graphic design to art directing and photographing products on models and in the studio. I can put my hand to many forms of professional image-making. That’s the short version. Want the long one? Read on… After university, where I studied Fashion Promotion & Imaging, I worked at a south London photography studio learning the ropes in e-commerce image-making for all kinds of consumer products. My skills and confidence grew and soon I was running my own sets: setting up lighting and cameras, styling the products, shooting them, manipulating the images in Capture One and Lightroom and retouching batches of imagery for companies such as Ben Sherman, Harvey Nichols, Jigsaw, Topshop, New Look, and many others. My knowledge of styling and photography put me in good stead for my next job, which was still life Art Director at Boden. This role taught me a lot about mood-boarding, concepting and how to bring a creative brief to life. Seasonally, I would plan how each fashion product would look for print and web and I’d work with a team of creatives (photographers, prop stylists and set builders) to execute the vision. My next job was Art Director at notonthehighstreet; an online marketplace for small creative businesses. In this role, I was putting good use to my photography and art direction skills whilst learning some new ones. Shoots were sometimes studio based, sometimes on location in beautiful London houses. I was now working with models of all ages and (on the odd occasion) animals, which helped me acquire a whole new set of AD skills. When I wasn’t art directing, I was designing emails, web banners, social posts, event collateral and print pieces and graphic design soon became one of my favourite parts of the job. I quickly became confident designing in Photoshop, InDesign, Illustrator and After Effects at a professional level. Alongside all of this, and for as long as I can remember, illustration has been my ultimate passion. I did a lot of sketching and painting in the traditional sense in my younger years, but more recently I’ve focused on digital illustration, which seems to go hand-in-hand with my love of graphic design. I use a combination of apps such as Procreate, Adobe Sketch and Adobe Draw, and I’ll normally take these designs into Illustrator, Photoshop and After Effects to develop my work. My love for this kind of image-making is what inspired me to go freelance. Today, I’d absolutely love the opportunity to work with clients on a variety of creative projects. My experience means I can offer a high-end level of creative image making; whether that be design, illustration or producing product imagery from start to finish. I’d love to hear from you if you’d like to collaborate and have a project in mind for me.
- Print design for Harper and BlakeI have been illustrating prints for Harper and Blake for several months, creating artwork for phone cases, wallets and laptop sleeves. The job involves mood-boarding ideas and concepts, producing colour palettes, creating mock-ups and delivering final ranges to be printed on the products. Some of the themes have been; the well-being collection, the friendship collection, the minimalist architecture collection, the tattoo collection, etc. All of these prints eventually make their way on to produc
- Social Posts for A.S. Watson GroupI worked with A.S. Watson Group on this set of social posts for their summer beauty campaign. This involved using product and model photography, as well as stock imagery, to create social content for their various clients. I created static assets in Photoshop as well as animated versions in After Effects for both Instagram feed and IG stories.
- Eco campaign for Harper and BlakeI helped Harper and Blake launch their eco campaign by designing prints and marketing collateral and photographing new products. I collaborated with another designer to create the overall look-and-feel and the initial designs. Once these were approved, I was responsible for creating marketing assets to be posted on Instagram, Facebook and Twitter. This included feed posts, email graphics, banners and cover photos. In addition to this, I photographed the bamboo cases and the images were used on s
- A.S. Watson Group IllustrationI collaborated with A.S. Watson Group on this summer beauty campaign. The brief was to add illustrative elements to their existing lifestyle and product photography in an abstract and painterly way - injecting new life and colour into their images. I created the drawn artwork in Procreate on the iPad, then played with placement and layout in Photoshop. The assets have been used by their clients on various social platforms and websites.
- Superdrug MobileUsing the eye-catching Superdrug colour palette, I created animating gifs and social assets for the Superdrug Mobile Instagram platform. I used pre-existing graphics to design new backgrounds and story stickers, also creating new templates for their memes and quotes. I supplied everything in feed and IG story format ready for posting.
+ View all
Projects credited in
- Not On The High Street - Lifestyle & Product shootA selection of lifestyle and product shots I made with Not On The High Street. My brief was to photograph the products 'Not On The High Street' sell such as cards, clothing, jewelry, picture frames, etc, and display them in a natural setting where they would be used. The difficulty I found with these shots were time constraints. I only had 10 minutes to set up a photo with each product, so managing to get the perfect shot with good lighting was hard. I found with the help of the art director
- Not on The High Street - Christmas catalogue shoot 2018My client wanted to promote 2 small independent companies on their platform and produce an editorial piece in their Christmas catalogue. My brief was to produce 2 front covers and 2 editorial stories with images. The problems I faced were mainly with poor lighting conditions and cramped spaces to photograph in. I overcame these issues with controlled flash lighting to give a consistent look and feel to the images. I also focused closely on the people and products to give an intimate perspectiv
Freelance Graphic Designer, Illustrator and Art DirectorSian Roper Creative Ltd
London, United KingdomFreelance
+ Show more
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Graphic Design
- Creative Art Direction
- Still Life Photography