Sophia Luu
Available

Sophia Luu

User Experience Designer, McKinsey and CompanyLondon, United Kingdom
+ Info

64

Connections
Jon Foulston
Harsh Joshi
Megan Pilcher-King
Sophia Luu
Available

Sophia Luu

User Experience Designer, McKinsey and CompanyLondon, United Kingdom
About me
I don’t have a design degree. I’ve never worked in a creative studio and my photoshop skills are sub-par. What I do have are pencil-worthy ideas, a *very *rogue Cambridge degree, a keen eye and a huge work ethic. I try to care about the right things. I'm a good designer because I use my work to promote positive social change. In December 2018 I founded 'on the mend', a design studio which raises awareness of healthcare inequalities through events and workshops. http://www.onthemend.me/ Extra bits about me: 1. I am pen pals with another Sophia Luu 2. One of my relatives recently became a saint 3. I came 16th in a National Acrobatic Rock and Roll competition (for students, I'm really not that good.) 4. I learnt how to make incense at a monastery in Belgium
Projects
  • Everybody Bleeds
    Everybody BleedsEverybody Bleeds. It’s natural. Some people bleed more than other because they have periods. It’s natural. But talking about periods doesn’t feel natural. Most successful period campaigns target women, but we bring periods into everyday conversation, for everybody. Backed by the McKinsey Design and The Case for Her, we’ve designed a set of plasters shaped like sanitary pads. Anyone can use them and talk about period positivity. Both sanitary pads and plasters do the same thing: soak up bl
  • Demistify: Charing Cross Hospital Art Collection as Perfume
    Demistify: Charing Cross Hospital Art Collection as PerfumeThe sense of smell is one of our most developed yet least understood sense and is known to be beneficial to the health of those with dementia and brain injuries. Charing Cross hospital has specialist stroke and neuro-rehabilitation units as well as elderly care wards. In partnership with the Imperial Health Charity, we turned the hospital art collection into perfumes. This provided an inclusive and unusual way to enjoy the amazing art collection at Charing Cross. Demistify looks to use the se
  • Compfetti
    CompfettiBrief from D&AD New Blood Academy: Design something to sell on Ebay using only the things around you. Nothing you use can have any significant monetary value. I wanted to use my product to challenge the culture of waste and excess, proving it is possible to make somethign beautiful from very little. All the profits of £62 were given to Fareshare charity. ---- COMPFETTI ----- Compfetti is confetti for your compost. It’s made with 100% reused food waste. If you believe in helping people a
+ Show more
Projects credited in
  • D&AD x DYSON - What would Dyson do?
    D&AD x DYSON - What would Dyson do?Pitch at D&AD’s headquarters. Brand strategy and mood film created as part of brief set by Dyson for the D&AD Academy.
  • Demistify: Charing Cross Hospital Art Collection as Perfume
    Demistify: Charing Cross Hospital Art Collection as PerfumeThe sense of smell is one of our most developed yet least understood sense and is known to be beneficial to the health of those with dementia and brain injuries. Charing Cross hospital has a specialist stroke and neuro-rehabilitation units as well as elderly care wards. In partnership with the Imperial Health Charity, we turned the hospital art collection into perfumes. This provided an inclusive and unusual way to enjoy the amazing art collection at Charing Cross. Demistify looks to use the sen
  • ITV, on the mend
    ITV, on the mendI am the co-founder and designer at ‘on the mend’, a design studio that targets social inequalities in the UK healthcare system. Our ident design featured a series of foam shapes, which each staff member mended using a craft related to their profession. We provided the shapes and the concept and allowed the staff to create something truly their own. What we emphasise is the journey of the shapes from broken pieces into a ‘fixed’ whole. The whole piece acted as a metaphor for the NHS - at the s
+ Show more
Work history
    M
    M
    Experience DesignerMcKinsey Design
    London, United KingdomFull Time
    UX designer, with a special focus in healthcare
    o
    o
    Founder and Co-Directoron the mend
    London, United KingdomFreelance
    'on the mend' is a studio I founded dedicated to improving healthcare inequalities. We’re one of the only creative studios in the UK to focus solely on health awareness. Our bespoke events, workshops and artworks are designed to educate people on the societal impacts on health and well-being. We provide a platform to empower those under-represented by the current healthcare system. I co-run the studio with the fabulous Mathilda Della Torre.
Skills
  • Design
  • Social Marketing
  • Research
Education
    C
    C
    Post-Graduate Dipolma - Art and ScienceCSM
     - London, United Kingdom
    Distinction.
    T
    T
    BA History and Philosophy of Science (Part 1 History of Art)The University of Cambridge
     - Cambridge, United Kingdom
    First Class, winner of the Frances Willmoth Dissertation prize for highest marked dissertation. (It included an appendix made of perfumes...)
+ Show more
Awards
    D&AD logo
    D&AD logo
    D&AD New Blood Graphite PencilD&AD
    Won for a project on period positivity. https://www.dandad.org/awards/new-blood/2019/mckinsey-design-the-case-for-her/3468/everybody-bleeds/?fbclid=IwAR18L254FmS545wwGnuZTv7iyRMqgz6ywi3VfKVXJX5lArj_exVTovKbGLk
    L
    L
    Laydeez Do ComicsLaydeez do Comics
    Shortlisted for a new graphic novel about child abuse. https://ldcomics.com/what-we-do/laydeez-do-comics-award-2019/