D&AD x DYSON - What would Dyson do?

  • Tom Clarke
  • Sophia Luu
  • Peter Heath
  • Gal·la Basora Santín
  • Ria Jatakia

Pitch at D&AD’s headquarters. Brand strategy and mood film created as part of brief set by Dyson for the D&AD Academy.

Raise awareness in UK cities that you can buy from Dyson directly while convincing people why they should.

By first breaking down the larger problem, we created three territories that we presented in a tissue session to the client. Getting a feel for the tone of voice and approach we might take.

A simplified matrix of brand insight, consumer insight and strategy going forward. This lead us to write and produce a brand mood film, that inspired us to create an advertising campaign that solved the wider brief.