Sophie Fielding Graphic Designer | The Dots

Sophie Fielding

Graphic DesignerLondon, United Kingdom
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Sophie Fielding

Graphic DesignerLondon, United Kingdom
About me
Welsh designer based in London with over 6 years experience working across digital and print. I like to create clean, modern designs with a sense of feeling.
  • GoodhoodAt Goodhood, my role involved creating everything visual needed for and the physical store. This included: - Art Direction: Creating and directing concepts and shoots for product and features - Design: Designing layouts, use of typography for web and features while keeping a consistent brand message - Email marketing and CRM: building, designing and deploying customer newsletters - Copywriting: For product descriptions, promotional, news posts and features - Shoot producti
  • Harrods.comAs a digital designer, my job was to keep the site creatively current with trade, editorial and marketing changes. This included: - Home & landing pages: Being the creative lead for weekly changes and design each department’s landing page and the main homepage - Brand pages: Update with seasonal and category changes including campaign or runway visuals - Boutiques: Plan, design and build shopping boutiques including Christmas Hampers, Partywear, Holiday Shops and the Gift Guide. - Style Insider: Previously led design for articles and promotions, including producing and photographing shoots - Various Content Pages: Designing and building pages for events and content (eg. HarrodsLive for The Vogue Festival) - Promotions: Updated onsite promotion including Mega Menus, Product Landing Pages etc as and when and weekly - UI/UX: Ensuring within my control that the customer's journey was easy and understandable - SEO: Making sure all content created was SEO friendly Software used: - Umbraco CMS - Adobe Scene7
  • Hello I'mFor my FMP, I created 'Hello I'm' publication, a magazine featuring young creative talents including fashion designers, illustrators, designers and musicians. - Designed and directed the magazine for print, web and tablet - Interviewed all contributors - Copywriting and editing features - Photographing and filming interviews and interviewees - Used Adobe's Indesign Digital Publishing Suite to get an interactive tablet version - Liaised with printers (Newspaper Club) to ensure copies were correct
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Work history
    Graphic DesignerASOS
    London, United KingdomFreelance
    Graphic DesignerKitri Studio
    London, United KingdomFreelance
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  • Fashion
  • Print Design
  • Art Direction
  • Retouching
  • Multi-platform
  • Digital
  • Websites
  • Design
  • Interface Design
  • Creative Direction
  • Interactive Design
  • Indesign
  • Photoshop
  • UX Design
  • UI Design
  • Digital Design
    Photography For Fashion AdvertisingUniversity of South Wales, Newport
     - Newport, United Kingdom
    Focused on creating photographic work for the Fashion and Advertising industry. - Used digital and film, including Medium and Large Format cameras, Canon 5D MkII and Hasselblad - Working in studios while working with fine lighting including Bowens and Profoto - Setting up and directing shoots with fashion designers, models, stylists, make-up artists and hair stylists - Working on location with teams and equipment - Learnt darkroom techniques, processing and printing - High-end retouching - Setting up exhibitions Taught by Jason Lloyd Evans and Donald Christie