Sophie Iona is a London based still life stylist and set designer. With a background in photography her passion lays within constructing something from nothing, finding joy in a studio environment and turning a crisp white canvas into something bold and audacious. Her work includes a mixture of small sets and cosmetics in play. She has worked on a variety of projects for clients including: Rimmel Olay Omoroviza Charles Worthington Augustinus Bader Revlon Sleek Cosmetics No7 Shiseido Stylist Magazine Boots Tesco Diageo CadburyLocked Pro Plan feature
Styling for Still Life fashion, interiors, beauty and food imagery.
Second Assistant to fashion photographer Matthew Shave. Daily duties include the general upkeep of the studio on shoot days, welcoming clients and organization of props. Assisting with lighting set ups using Broncolor lighting, colouramas for various set-ups and problem solving for technical and creative issues. Working within a high profile creative and technical team to produce creative commercial fashion imagery in a fast paced and pressured environment. High profile clients mean discretion is key to ensure efficient and productive shoot days. Shoots taking place on location require an essential studio pack up where thinking ahead of time is key.
Responsibilies include assisting VM place new lines and merchandising within the store. Responsible for all POS till point areas, including direct and store returns. Making sure tasks are completed on time by delegating and assisting other staff members. Leading delivery and organization of stock room and shop floor. High levels of service and customer care. Photographic work for the UO blog and website as well as social media pages.
Teaching assistant for AS and A Level art and photography students. Responsibilities included daily preparation of teaching rooms, darkroom and studio in an efficient and timely manner. Organisation of work spaces so that student areas were safe, accessible and able to be closed properly at the end of the day. Practical and theoretical support to students and other members of art teaching staff during key periods of the academic year including practical exams and presentation of final pieces of work. Providing a happy, comfortable working environment to ensure students are calm, happy and able to achieve.
Photography course split 50/50 with creative practice and theoretical reading. Specialising in fashion and still life imagery.