About me
I have over 9 years of experience in the digital, creative and design industries. I have worked in both agency and in-house environments and specialise in digital and creative strategy.
I'm a dual British/Italian citizen and hold Hong Kong permanent residence.
Projects
- Mizuno Performance Centre - London 2012 OlympicsFor the London 2012 Olympics, Japanese sports brand Mizuno launched a pop-up store to celebrate its Mizuno 'Seiei' range. Meaning 'elite' in Japanese, the Seiei range is worn by some of the most elite athletes in sports. At Imperial Leisure, we created digital, social and mobile applications to enhance the visitor experience at the 'Mizuno Performance Centre' and to amplify the reach of the centre by encouraging visitors to tell their friends. 1) Website We created a microsite to celebrate Miz
- EDF: Energy of the Nation - London 2012 OlympicsThe EDF: Energy of the Nation was a digital campaign that analysed the 'mood of the nation' and turned it into a visual spectacle on the London Eye. At Imperial Leisure, we worked on the digital, social and mobile components of the campaign: 1) Experiential 3D visualisation & mobile app By analysing the sentiment behind Twitter conversations during the Games, we were able to assign each tweet as 'negative' or 'positive' energy, then plotted them on a map based on their location. The tweets wo
Work history
n
n
Global Marketing Project Managernothing
London, United KingdomFull Time
Digital Brand ManagerBT
- London, United KingdomFull Time
+ Show more
Skills
- Project Management
- Digital Strategy
- Marketing Strategy
- Social Media
- Print Design
- Photography Production
- Problem Solving
- Budgeting
- Detail Orientated
- Graphic Design
Education
Brand DevelopmentGoldsmiths, University of London
- London, United Kingdom
The course was created and run in conjunction with WPP and global branding agency The Brand Union.
Business ManagementQueen Mary University of London
- London, United Kingdom
Modules included Social & Political Marketing, Consumer Psychology, Strategy, Marketing and International Business.