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Managing Anglepoise's digital and social media channels, including the global and US websites, consumer newsletters and digital advertising. Tasks include: - Managing & updating the website CMS. - Liaising with the web development agency for digital projects. - Managing the consumer newsletter, including design & copywriting. - Managing & curating all social media channels, including copywriting & design. - Blogger & social media outreach. - Ensuring Sage, the warehouse & pricing is aligned across the US & UK websites. - Designing/creating graphics, assets & marketing materials for web & print. - Managing PPC/SEO activity, including design, copy & bidding. - Weekly reporting of digital activity.
Clients: Twitter, Mizuno, Universal Music (Madonna, Will.i.am, Justin Bieber), Swatch, Kodak and EDF Energy Working with all parties on the day-to-day running of projects from conception to launch, and to ensure they are delivered on time. Projects range from community management, Facebook & mobile apps, Twi er visualisations, websites, copywriting, videos, design and blogger outreach. Tasks include: - Main point of contact for clients and suppliers - Managing budgets - Internal QA and testing - Developing project timelines - Providing creative and campaign assets to the team - Overseeing the whole production process - Working closely with copywriters, designers and developers - Community management - Assisting with social media reporting - Assisting with client pitches
The course was created and run in conjunction with WPP and global branding agency The Brand Union. Modules included New Media, Public Culture & Everyday Life and Branding.
Modules included Social & Political Marketing, Consumer Psychology, Strategy, Marketing and International Business.