I am a multifaceted cultural creative and event producer with a focused skillset within creative direction, cultural curation, and event management. With a background in the music industry and a knack for concept development, I help creative studios, music festivals and ad agencies bring their ideas to life, by bringing a unique understanding of the creative process and by guiding emotion into reality. I contribute with a strong creative mind and extensive knowledge of the many aspects of a cultural environment, shaping the campaign, pitch, or experience to the surroundings, the community, and the audience involved.
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- Floor Manager | Church of SoundChurch of Sound is a regular gig in St James the Great Church, Lower Clapton Rd. A central speaker tower stands tall in the centre of the room, surrounded by musicians, audience and crew. Emphasis is placed firmly on the music: carefully selected, joyfully performed & cleanly recorded. Over the course of 24 hours, St James is transformed from a traditional worship space into a venue & then back again, leaving minimal trace. Our team is made up of musicians, music lovers, friends and family - we
- Concept Director | Porsche & TAG Heuer - Stay HungryThe experiences people share on social media become gradually more polished, more filtered, more perfect. The face of Instagram is one of success, linear beauty, and superficial happiness only. It’s nothing more than portraits of ideal end results. There is a risk of losing the pride one gains by trying, failing, getting back up, getting out of your comfort zone, and fighting for what you want. Life is not about end results. If it was, composers would only write the finales of symphonies, the b
- Concept Director | WOLT - The Tricky Part is ChoosingThrough our lives we are faced with difficult choices that ultimately change who we are… Define us… Alter our course in life. Tough choices that take character and guts to make. Decisions that can create ripples in relationships and unmendable wounds in friendships…. … what do you want for dinner? Wolt is a food-delivery app, which is super easy to use and displays an array of delicious meals - which only makes the choice of what to go for harder. How do you choose when every single offer looks
- Creative Producer | ArtRebels - Social Service ClubThe Social Service Club Meetings is the Art Rebels testing ground for a range of event and experience formats—from academies and talks to exhibitions and pop-ups. They are about gathering communities, sharing ideas and shamelessly celebrating our collective creativity. And we’ve got a lot to celebrate.
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Creative / Concept Developer+++
In the outfit +++ I have the ultimate responsibility for the creative output. We work with a of diverse list of clients in the direction of commercials, corporate content, music videos and art films. We have been represented by award winning agency Uitch Iscratch since 2018. This includes: » Leading sales presentations to ensure clients understand the creative angle of each idea and process » Initiating, pitching and producing video content based on client specifications and oversee them to completion » Leading the copywriting and design of unique and well crafted content that meet client needs » Setting deadlines within the general timeline of each project and ensuring that the team adheres to these » Ensuring that each project has the specific financial and personnel resources it requires to be successful » Managing the budget as well as the recruitment of freelance staff for each project » Leading brainstorming and creative sessions to generate ideas » Revise content and presentations, approve or reject ideas as well as provide feedback to the team on ideas as well as finished projects » Manage the team of creatives on each project ensuring the quality of the product through a combined effort - this includes directors, photographers, set designers, graphic designers and script writers » Conceptualizing storylines and emotional context in each project so it firmly matches the brand and the story behind it » Giving continuous advice and consulting the different departments to ensure the creative line of each project meets the client needs » Being up-to-date on current affairs and trends in design, music, art, culture, CSR, branding and video production » Clients include Red Bull, Nivea and Triumph » Artists include Soleima, Nathan Goshen and TopGunn
Cultural Creative & Event ProducerFreelance
I am a multifaceted cultural creative and event producer with a focused skillset within creative direction, cultural curation and event management. With my background in the music industry and a real knack for problem solving, I help creative studios, ad agencies and cultural communities bring their ideas to life. I provide a unique understanding of the creative process with which I guide emotion into reality. I contribute to your team with a strong creative mind and an extensive knowledge of the many aspects of the cultural landscape. This enables me to shape the campaign, pitch or experience to the client needs, the community involved and the intended audience.
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- Creative Direction
- Brand Activation
- Creative Partnerships
- Brief Development
- Cultural Event
- Events Production
- Event Concept
- Experiential Events
- Project Management
Artist and Event ManagementInnovative Music Management
Upgrading skill set within experience design, process management, creative marketing and partnerships in the music industry.
BA (Hons) CommunicationAalborg University
Focus on; Experience Design, Creative Project Management & Branding within the Music Industry.
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