I have ambitions for the future to continue to be a role model for women a lot younger than me that did not have that role model growing up, to have someone to be inspired by in terms of their professional career. I love working with creative individuals and expressing myself through my ideas that has had success in the commercial world for women. I have a sports background and grown a love for sneakers and sports brand. As a teenager, I grabbed every opportunity available to me to find out more about careers in media. Now as an adult at 23 years old, I have a very optimistic view on life, rather than being a pessimist I am a realist. In my profession I hope to pass on my unique background and skill set to better that of the individual or company I may find myself working for.
Projects
- adidas Consortium 'Deep Hue' Samba pack Sneakers are not ‘just’ accessories anymore, but have become a staple in many women’s wardrobe. This change is not specific to the sports fashion industry, it reflects a wider movement of stereotypical gender norms. From the adidas Deep Hue Samba Pack; the colours green, purple and off-white are a subtle reference to one of the earliest women’s organisations in 1903, it was a movement that proved instrumental in helping women gain the right to vote and pave the way for a generation of pioneer
- adidas Consortium Overkill x Fruition #SneakerExchange Program The #SneakerExchange concept, launched by adidas Consortium, saw the collaboration between worldwide retailers Overkill in Berlin and Fruition in Taiwan. For this rare and limited edition women's only drop, the idea of challenging boxed stereotypes and character labels of women was brought forward by both retailers. It was my responsibility to bring this introductory idea to life. I was assigned the conceptual creative to begin the process of the visualisation of this drop. Through a collage d
Projects credited in
- FlipsideFlipside is a ground-breaking, industry-led talent training and development programme in digital product design.14
Work history
L
L
Graduate Project ManagementLa Familia Global Ltd
London, United KingdomFull Time
La Familia is an East London based creative agency specialised in film and social media content. Company clients include adidas, Reebok and Diageo. I supported office, accounts and creative team in a multi-faceted role in the start up.
Digital Marketing InternAdidas Group
- Amsterdam, NetherlandsInternship
I supported the global digital marketing team in Amsterdam at adidas Group to help innovate, optimise and maintain global digital platforms through story telling.
Skills
- 11. Photoshop
- Production/project Management
- Social Content Strategy
- Creative Ideas/concepts
- Campaign Organisation
- Budget Manage
- Account Management
- Visual Communiation
- Sportswear
- Consumer Culture
Education
B
B
BA Public RelationsBournemouth University
- Bournemouth, United Kingdom
Accredited by the Chartered Institute of Public Relations (CIPR) and the PR Consultants Association, Bournemouth's PR degree is widely recognised as one of the best in the country. Throughout the year, advertising and marketing students units intertwined with ours. I also took a 30 week placement in my third year which was such a valuable part of my degree.