The #SneakerExchange concept, launched by adidas Consortium, saw the collaboration between worldwide retailers Overkill in Berlin and Fruition in Taiwan. For this rare and limited edition women's only drop, the idea of challenging boxed stereotypes and character labels of women was brought forward by both retailers.
It was my responsibility to bring this introductory idea to life. I was assigned the conceptual creative to begin the process of the visualisation of this drop. Through a collage design, the contrasting personalities of edginess and elegance were merged to create beautiful juxtaposing visuals.