Sue Gurner
Available

Sue Gurner

Marketing, Business & Operations Consultant | Executive Producer/Project DirectorUnited Kingdom
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Sue Gurner
Available

Sue Gurner

Marketing, Business & Operations Consultant | Executive Producer/Project DirectorUnited Kingdom
Projects
  • Red Bull Projects
    Red Bull ProjectsRed Bull Project Portfolio
  • BBC Earth Projects
    BBC Earth ProjectsIn my role I was responsible for commercial and creative development and delivery of national and international shows, events and experiences from within the BBC Earth portfolio with a focus on events based on the Planet Earth, Frozen Planet, Walking with Dinosaurs, and Deadly 60 brands from the BBC Natural History Unit. Experiences comprised of concerts, exhibitions, arena shows, visitor attractions and licensed content supplied to third party visitor destinations such as theme parks. I managed a small team and led on live commercial projects, which were a mix licensing deals, joint ventures or wholly owned by BBCW. I worked with local markets to prepare the global event strategy for BBC Earth to agree the roll out of events; providing central management, guidance, motivation and overall accountability for execution; My role included developing and managing client relationships as well as those with event partners – licensees/JV partners/sponsors/suppliers, including marketing strategy and delivery. Large scale stakeholder management within BBC Worldwide and BBC Public Service was also a key responsibility.
  • How's Your Day
    How's Your DayCreation of a Happiness personal training app for EARN with the aim of helping users become more self aware and manage their happiness levels. Ultimately based on a core principle of the agency that being happy increases creativity and productivity in the workplace.
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Projects credited in
  • Wray & Nephew Socials
    Wray & Nephew SocialsWE’RE BROUGHT IN TO Be Wray & Nephews cultural marketing agency, and managing their UK socials, as well as a community & advocacy programme. BECAUSE THEY WANTED TO Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers. SO BETWEEN JUNE – AUGUST WE DELIVERED 154.60% ⬆️ Net Follower Growth 389.38% ⬆️ Total Engagements (Likes, Comments, Saves, Story Replies) 923.88% ⬆️ Shares/Retweets 281.45% ⬆️ Engagement Rate Per Impression 280.00% ⬆️ Organic Engagement Ra
  • Warm Magazine 001 - The Talent Issue
    Warm Magazine 001 - The Talent IssueWarm 001: Everything you need to know about working with artists including: top tips, expert interviews, youth insights, trends, artists & subcultures.
Work history
    The Dots logo
    The Dots logo
    Marketing, Business & Operations Consultant | Executive ProducerThe Dots
    London, United KingdomFreelance
    Business & Operations Consultant:
 • Review of business models • Solution based feedback on stabilisation a businesses • Recommendations on efficiencies across a business • Resource management, recruitment, team structuring and succession planning • Financial process development and implementation – assessment of margins & profitability, cash flow & billings, financial and time tracking and reporting
 • Project scoping, feasiblity & delivery - project set up, timelines & budgeting, 3rd party supplier negotiation
 and delivery of margins Executive Producer/ Project Manager (Marketing):
 • Project delivery mainly across experiential and content with a social first strategic approach (organic and paid), but also influencer marketing • Team management at all levels including senior level staff 
• Forecasting, budget setting and financial reconciliations of projects 
 • Overseeing and protecting creative concepts 
 • Supplier recommendations, negotiations, briefing and management
 • Build feasibility and fabrication recommendations
 • Creating project management documents such as timelines, production schedules, call sheets, contact lists and cue sheets
 • Client and stakeholder management
    U
    U
    Business & Operations DirectorUrban Nerds Collective
     - London, United KingdomFull Time
    Urban Nerds operate at the crossroads of brands and youth culture. We help brands find meaningful ways to communicate and engage with audiences in the fast-moving landscape of the youth consumer. From insight and strategy to digital content and production of physical experiences, we leverage and activate a constantly evolving suite of tools, formats and platforms to overcome the challenges of this increasingly fluid landscape. We build foundations for deeper rooted positive brand associations by ensuring mutual value is generated and traded between both brand and consumer. We wear our heart on our sleeve and lead with an unrivalled passion and enthusiasm for the elements that we know make this environment tick; culture, expression and belonging. In my role as Business & Operations Director I was responsible for overseeing business operations and profitability; building new client relationships, and driving excellence in project delivery for our clients. Working with the senior team to deliver against short- and long-term business strategies and driving new business projects by supporting, landing and kicking them off off. Ultimately, I had the overall objective of delivering profitable growth, by constantly improving and optimising across the business. I think strategically, and use my strong experience in integrated marketing to problem-solve daily and find solutions when they are not apparent or readily available to deliver the best possible way forward. Clients: PUMA, Timberland, Spotify, Malibu, Havana Club, The North Face, DF Mexico, Lynx, Pentland/Lacoste, Pollen
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Skills
  • Events
  • Marketing PR
  • Branding
  • Live Event
  • Outdoor Event
  • Brand Management
  • Problem Solving
  • Producing
  • Production Management
  • Project Management
  • Social Media Marketing
  • Ideas Development
  • Business Operations
  • Forecasting
  • Budgeting Forecasting
  • Business Planning
  • Paid Social
  • Influencer Marketing
  • Content Creation
  • Content Delivery
  • Content Distribution
  • Insights
  • Business Mentoring
Education
    C
    C
    Applied PsychologyCardiff University
     - Cardiff, United Kingdom
    Psychology (BSc)