I design products that are backed by user feedback, build brands that are supported by strategy and engineer experiences that are established through empathy. I focus on the long term goal and use a mix of design thinking and lean startup methodologies.
A three month project looking at the challenge of reducing single-use plastic bottles and inspire refill culture in London. My group's project was called 'The People's Plastic', plastic for the people by the people. We worked on questioning consumer choices to ignite a behavioral shift; so that individuals reconsider their primary source for drinking water on the go. The interventions also seek to make plastic water bottles socially unacceptable, to make it difficult to follow the mainstream which is to carry plastic bottles. We had the opportunity to exhibit at the London Design Festival in the Brompton Design District.
I helped our clients visualise their ventures. Through collaboration with these intrapreneurs, I prototype digital products, services and experiences. By building compelling user journeys, we are able to build human centered products.
A tech incubator programme backed by Google for Entrepreneurs and Samsung where I helped to incorporate graphic design as one of the fundamentals for a successful startup - Assisted incubatee’s in building and executing their brand identity and digital campaigns - Organised guest speaker events for incubatees - Branding execution for national award ceremony for IT achievers - Facilitated design workshops for the incubatees and teenagers attending a summer boot camp - Design of print collateral, including stickers, pocket folders, t-shirts and mugs
- Worked on accounts such as Lipton, Lays, Mobilink, Tapal Tea, Bank Alfalah, Tang and Cadbury - Contributed to the development of pitches and to the ideation phase for campaigns with deliverables for their ATL and BTL platforms
Selected for state department exchange programme to the United States, as within the top 4 performers of the batch.
Minor: Film and Illustration
The T-shirt design was selected for the Health Game Jam 2014 hosted by and at Southern Polytechnic State University. Over 400 participants from all over Georgia participated in the competition supported by the CDC, Idea Lab and HRSA.