Projects
- Springboard Re-BrandThe Springboard Charity & Springboard UK are two distinct organisations, working interdependently to reach the shared goals of promoting the hospitality industry and helping unemployed people get into work. In March 2020, I was solely responsible to lead and deliver a full re-brand for Springboard, after the existing branding had been in use since 1999. The previous branding was very out-dated, did not reflect Springboard’s personality and lacked consistency, resulting in Springboard often get
- Jack's Bakery Brand IdentityBrand identity, e-commerce website, animation, stall signs and business cards created for a largely popular cakes stall, Jack's Bakery, in East London. With all cakes being handmade using Jack’s unique recipes, the founder is the main ‘personable’ selling point behind the brand, and so the concept for the logo was to make a character out of him. Jack’s distinctive beard therefore features heavily in the logo which has, in turn, created a brand out of Jack as ‘The Bearded Baker’. The fonts and
- Froozy Smoothie and Juice Brand IdentityBranding concept for new smoothie and juice brand, Froozy - including designs for a logo, e-commerce website, product packaging, animation, social media images and business card. The brand colours and illustrations are designed to be bright, eye-catching and dynamic with a lively logo to represent the blending of the fruit. The main colour palette of orange, green and white is inspired by the natural colouring of fruit. It’s fun, friendly and flexible to showcase Froozy’s different flavours.
- Springboard's Online Events BrandingSpringboard’s 30/30/30 Challenge Springboard's 30/30/30 virtual challenge in November 2020 invited Springboard supporters to celebrate 30 years of the charity by completing 30 miles over 30 days. The challenge championed diverse ways of taking part - whether through walking, running, cycling, swimming or pushing - so the icons created for this event needed to instantly communicate this. Through the use of moving GIFs, the digital campaign stood out on digital platforms and caught the attenti
- Springboard Live Events BrandingThe Springboard Charity's TREK '20: Nicaragua The Springboard Charity’s TREK '20: Nicaragua is a unique fundraising event where volunteers take on a trip of a lifetime to challenge themselves by trekking up 4 volcanoes and help build a school in an isolated community in Nicaragua. Tasked to create a vibrant brand that reflects Nicaraguan culture and that has an outdoor challenge feel and look. I chose an Aztec theme for the branding to reflect the country’s heritage and created a bespoke Aztec
- The Island of Adventure IllustrationsChildren’s book illustration is a huge passion of mine as it elaborates and clarifies the meaning of text and encourages children to read by transforming stories into something fascinating and exciting. As a child I did not read but would always draw and loved creativity. I love the prospect of encouraging children worldwide to read and understand stories better through my illustrations. This project illustrates the children’s book ‘The Island of Adventure’ by Enid Blyton. This page shows a s
Work history
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Integrated DesignerGiggling Squid Ltd
Guildford, United KingdomFull Time
Giggling Squid is the UK’s largest Thai restaurant chain and I am their first ever in-house designer. I am responsible for all of the print, digital and motion assets for Giggling Squid and their sister brand Lime Squeezy. My achievements include:
• Bringing their existing brand to the next level through high-quality, consistent and modern design
• Producing new brand guidelines to establish the improved branding going forward
• Supporting the entire 47 site restaurant portfolio with national and local campaigns to help them with both brand awareness and tailored campaigns
• Working closely with the marketing team on various print and digital campaigns to deliver best-ever results for both brands simultaneously
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Brand & Digital DesignerThe Springboard Charity
- London, United KingdomFull Time
was the sole designer at this brilliant hospitality charity that has gives underprivileged people with barriers to employment careers into hospitality. In March 2020, I had the privilege of delivering a whole new brand for Springboard, all while keeping up with my day-to-day responsibilities.
During the difficult period of the pandemic, I was a pivotal part of the team, where I was responsible in creating visuals for bids, animations, infographics, social media images and brochures with an extremely fast turnaround to help the charity boost its messaging and pick up essential sources of income from investors and donors. As a result, the charity was able to stay afloat and then prosper, so they can continue to deliver its life changing work for now and in many years to come. My achievements include:
• Leading and delivering on Springboard’s highly successful re-brand, including 12 sub-brands, brand guidelines and 3 new websites. The re-brand has been a huge success and the charity has since prospered and achieved record fundraising and numbers of people into work
• Created all visuals for Springboard’s events, bids and campaigns, including a campaign that has generated over £2.5 million in fundraising and got over 10,000 people into work
• Revolutionised their in-person and virtual fundraising events, including a single event raising over £90,000
• Supported all areas of the business, while keeping on top of a high-pressured workload
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Skills
- Graphic Design
- Brand Design
- Editorial Design
- Print Design
- Infographics
- Digital Design
- UI Design
- UX Design
- Animation
- Illustration
Education
BA(Hons) Graphic DesignThe Open University
- London, United Kingdom
HND Graphic DesignThe Open University
- London, United Kingdom
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