Springboard's Online Events Branding

Springboard’s 30/30/30 Challenge Springboard's 30/30/30 virtual challenge in November 2020 invited Springboard supporters to celebrate 30 years of the charity by completing 30 miles over 30 days. The challenge championed diverse ways of taking part - whether through walking, running, cycling, swimming or pushing - so the icons created for this event needed to instantly communicate this. Through the use of moving GIFs, the digital campaign stood out on digital platforms and caught the attention of social media audiences. The campaign included GIF logo design, various social media images, an A5 flyer and email campaigns. This was Springboard’s first virtual event and went down as a success, raising over £15,000 for the charity. Springboard’s Virtual Christmas Carols Replacing Springboard’s annual Christmas Carols event, the virtual event in December 2020 was designed in festive colours with an eye-catching GIF of falling snow. A logo, social media images, A5 flyer, email campaign and printed order of service pamphlet were created for this event. The campaign met the charity's target of raising over £10,000 for Springboard.