Projects
- Finton House School RebrandingFinton House School is a highly sought after independent prep school in South London. In order to reinforce their excellent local reputation the School commissioned the redesign of the logo along with a new website and marketing collateral. Working in collaboration with a freelance designer I led the rebranding project from beginning to completion including the development of comprehensive brand guidelines. All subsequent marketing collateral were designed in-house by myself.
- Arktos Ice CreamA new ice cream company required a full visual identity to represent their brand. They wanted the brand to be playful and young with a unique type for the main logo. The key inspiration for the name of the brand, Arktos, is their ethical dedication to donating 10% of all proceeds to help preserve Arctic ice from climate change and save the polar bears. (concept work for a student project)
- Wild Cargo Bike RentalA cargo bike rental company based in Sunshine Coast, Australia needed a new digital representation of the brand which would attract more local families. Leveraging on the beauty of the local scenery the concept of outdoor adventures and children’s fascination with nature and wild animals informed the name and new design of the website. Graphic elements and illustrations along with a bohemian colour scheme were chosen to create a new look and feel.
- Split Reality CampaignMind partnered up with JoJo Maman Bébé to run a two month campaign to raise awareness about societal pressure on young mums. The campaign focused on the ‘fake’ representation of motherhood on social media which can give an unrealistic picture to young mothers who frequently compare their lives to influencers on Instagram. As a result, mental health issues are commonly found in the early days of motherhood due to a feeling of ‘not being good enough’. The campaign warns young mothers of the fake r
- Baloney MuseumVent Haven began as an one man’s private collection and developed to a massive collection with a worldwide reputation as the only museum dedicated to ventriloquism. They required a new visual identity to show a more fun and modern side of the historic artform which would resonate with a younger audience. The new brand uses letter shapes to create quirky facial expressions referring to the artform's unique form of expression through the dummies’ funny features like winking, rolling eyes, sticking
- Plunge CoworkingPlunge is a new co-working space for the freelancer community in Manchester. The identity is confident and contemporary with a target audience of freelance designers who have a busy lifestyle, are always on the move and love travelling. The core idea was to create a dynamic co-working space which encourages creatives to literally ‘take the plunge’ and pursue their freelance career in a supportive co-working environment. The colours and graphic elements create an uplifting atmosphere which benef
Work history
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Graphic DesignerTessa Pak Design
London, United KingdomFreelance
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Marketing Coordinator and In-House DesignerFinton House School
- London, United KingdomFull Time
Graphic Design:
• Designing all print and digital advertisements in-house using design software (InDesign, Illustrator and Photoshop)
• Leading on the rebranding of the Finton brand with the development of elaborate branding guidelines to ensure consistency across all marketing channels
• Overseeing and managing the redesign of the new website including art-directing external stakeholders and freelancers involved in the project
• Redesigning the weekly newsletter (email campaign) using Mailchimp to increase parental engagement and linking to social media and website news to ensure a seamless internal communication experience across all channels
Marketing:
• Executing both internal and external marketing strategies to reinforce the excellent reputation of the School in South London
• Overseeing the digital presence of the School by regularly updating the website content, managing the social media accounts and ensuring effective Search Engine Optimization (SEO)
• Working in liaison with the media sending out press releases and editorial content
Skills
- Graphic Design
- Branding Design
- Abobe Illustrator
- Adobe Photoshop
- Adobe Create Suite
- Adobe Indesign
- Web Design
- Print Design
- Digital Design
- Social Design
Education
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Graphic DesignShillington College
- London, United Kingdom
* design theory
* Adobe softwares (Indesign, Illustrator and Photoshop)
* Sketch (UI/UX)
* wide range of briefs from packaging to full branding projects
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BA in Education StudiesUCL - institute of education
- London, United Kingdom
First class honours (80%)