Theresa Hartlieb

Theresa Hartlieb

Graphic DesignerLondon, United Kingdom
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Theresa Hartlieb

Theresa Hartlieb

Graphic DesignerLondon, United Kingdom
About me
I am a multi-talented designer from Germany with a passion for visual identities, unique ideas, freshly brewed tea and English countryside. With a portfolio spanning across print and digital I develop customised design solutions and specialise in everything that relates to branding. Understanding, translating, and communicating theoretical ideas in a visual way is what fascinates me. I like to challenge myself by solving complex problems and finding the best creative solution.
  • London Stock Exchange Group – Green Finance
    London Stock Exchange Group – Green FinanceCampaign design for a sustainable finance ecosystem​
  • Swarm Conference
    Swarm ConferenceIdentity refresh for SWARM, Australia’s flagship online community management conference
  • Freedom Circle
    Freedom CircleIdentity and brochure design for Freedom Circle (Dogs Trust, the UK's largest dog welfare charity)
  • Magic Majors Bay
    Magic Majors BayMajors Bay Magic is a village precinct in Concord, Australia. This document proposes a new development around Majors Bay Road and shows the results of research and investigation as well as provides details on ways forward to improve a place socially, culturally, economically and environmentally. The design is bright and eye-catching with sophisticated type to establish an upmarket, editorial look for the project. Structuring content hierarchically to ensure legibility, headings and pull quotes
  • Plustime
    PlustimeDevelopment and design of a product to change perceptions of time – final project (M.A.)
  • Werkschau Augsburg
    Werkschau AugsburgIdentity Design for the final graduate exhibition at the University of Applied Sciences Augsburg
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Work history
    M&C Saatchi logo
    M&C Saatchi logo
    Senior Graphic DesignerM&C Saatchi
    London, United KingdomFreelance
    M&C Saatchi is a prestigious and multi-award-winning design agency, spanning 23 countries. I work with them on numerous brand identities for some of their clients.
    The Crocodile logo
    The Crocodile logo
    Senior Graphic DesignerThe Crocodile
    London, United KingdomFreelance
    I support The Crocodile – an award winning B2B marketing agency – as a regular freelancer by developing brand identities, digital campaigns, designing storyboards for animations and creating ebooks.
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  • Graphic Design
  • Branding
  • Editorial Design
  • Art Direction
  • Packaging Design
  • Typography
  • Layout Design
  • Print Design
  • Logo Design
  • Photoshop
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Master of Arts (MA) Graphic Branding and IdentityUniversity of The Arts London (UAL)
     - London, United Kingdom
    This postgraduate course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. Developing a deeper understanding of branding and graphic design by strategically planning an independent personal project is the ambition. This is achieved through a combination of critical reflection, broad visual exploration, research methodologies, principles of design literacy and visual grammar as well as collaboration with external clients.
    Bachelor of Arts (BA) Visual CommunicationUniversity of Applied Sciences Augsburg
     - Augsburg, Germany
    This undergradute course explores a wide variety of subjects (visual identity, graphic design, illustration, digital media, calligraphy, typography, photography, screen design, animation, design theory, art and design history, print media, commercial writing, communication psychology, …) as basic foundation for three semesters before specialising in two main subjects. I chose to focus on visual identity and typography.