Theresa Jones

Theresa Jones

Freelance Researcher & Brand Strategist (@luminanceinsight)London, United Kingdom
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Amelia Flores
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Theresa Jones

Theresa Jones

Freelance Researcher & Brand Strategist (@luminanceinsight)London, United Kingdom
About me
A multilingual qualitative researcher with an insatiable curiosity about what makes people tick and a passion for delivering cross-cultural insights. I combine this with a deep understanding of visual and digital cultures to ensure innovative thinking from a variety of angles. I have had a variety of client-facing roles in diverse projects for the BBC, Channel4, EE and VIMN. This experience, combined with a passion for travel has enabled me to build on my experience working with children, youth, brands, consumer strategy and both global and local trends. My moderation skills, primarily developed from teaching children and mentoring young people have provided a solid foundation for IDI's, groups, voxpops and running online communities. Let's connect! Insta: @luminanceinsight Linkedin:
  • Lessons from London in Lockdown
    Lessons from London in LockdownThe big question is what have we learnt from the beginning of lockdown up to now, and in what ways are we evolving? -Why are women grooming less and men grooming (and dating) more in lockdown? -Besides being more likely to be in lower-paid work, what are other factors that put BAME people at risk? -How have people navigated their faith in lockdown (i.e. celebrating religious events, fasting, etc)? -What are the new skills that people will be taking with them into post-lockdown life? All these
Projects credited in
  • Grounded Revolutions:Notes to the Future
    Grounded Revolutions:Notes to the FutureA series of digital roundtable discussions, with special guest contributors from across education (the Black Curriculum, The Free Black university) and music (Tomorrow's Warriors). Follow us on Insta for more info: @huntleyarchives and get your free tickets for Tuesday 1st Dec here:
  • This is Impt.
    This is Impt.We help the unheard be heard
Work history
    Digital ResearcherFirefish UK
     - London, United KingdomFull Time
    Crowd DNA logo
    Crowd DNA logo
    Research ExecutiveCrowd DNA
     - London, United KingdomFreelance
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  • Blogging
  • Project Management
  • Final Cut Pro
  • Adobe Premiere Pro
  • Interviewing
  • Copywriting
  • Research Insight
  • Content Translation
  • Fluent Spanish
  • Japanese
    2:1 Joint BA Honours Film Studies and Hispanic StudiesQueen Mary, University of London
     - London, United Kingdom
    FILM STUDIES: Filmmaking techniques and theory (including anthropology, sociology, gender studies, semiotics and psychology) HISPANIC STUDIES, Spanish language, literature, culture and history, with 1 year spent in Madrid