I'm the Creative Director and Founder of Lane + Co Design, a full service creative studio in East London, specialising in design, branding and storytelling.
Before becoming a freelancer (launching Lane + Co Design), previous roles have seen me as Creative Director for Penguin Random House UK, where I formed the multidisciplinary and award-winning Penguin Creative team.
Before that I was Art Director of BuzzFeed where I helped launch BuzzFeed News and re-brand BuzzFeed UK.
My most recent role was Design Director of Shoreditch Design where I worked with numerous clients of all shapes and sizes, including household names BrewDog and HSBC and a variety of start-ups.
Utilising the skills and contacts I’ve gathered in my career to date, working with Lane + Co will be working with the best talent in the business, regardless of the disciple required: design (digital + print), branding, video production, photography, editorial, illustration, marketing and so on.
Projects
- Honorable MentionOur https://www.laneandco.design website has just won an Honorable Mention on https://www.awwwards.com/ and could be the #siteoftheday very soon. Websites entered are scored by members and a jury panel. Chuffed to listed alongside some of the best digital design agencies out there and some incredible websites. Thanks to anyone out there who voted � #laneandcodesign #siteoftheday #honorablemention #design #creativedirection #awwwards #designstudio #designagency
- Lane + Co DesignBIG NEWS After turning the ripe old age of 40 last week, I have decided to finally start my own design studio, Lane + Co Design. https://www.laneandco.design/ Going out on my own has been a dream of mine for some time. For those who don’t know me, previous roles have seen me as Creative Director for Penguin Random House UK, where I formed the multidisciplinary and award-winning Penguin Creative team. Before that I was Art Director of BuzzFeed where I helped launch BuzzFeed News and re-brand
- Nappy SlappedFrustrated by a lack of fun baby wear for their new born, the East London founders of what became Nappy Slapped approached us with a brief to help define a new and irreverent brand. For this project we came up with the name Nappy Slapped, as well as designing the logo, style guide and e-commerce website. In addition to this, we art directed the photography of the new clothing. Photography: Oli Kellett https://www.laneandco.design/nappy-slapped
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Projects credited in
- Dry January for BrewDog x Shoreditch DesignHey, here's an animation I worked on for BrewDog for their Dry January campaign, showing their wide range of AF beers. . Studio: Shoreditch Design ( www.shoreditchdesign.com ) Creative Direction: Tim Lane Animation: Liam Curzai & Ryan Knight CGI: Yours truly, me.
Work history
L
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Creative Director + FounderLane + Co Design
London, United KingdomFreelance
• Founded a full service creative studio in East London, specialising in design, branding and storytelling. Lane + Co Design has an unrivalled network of experts in all areas of design, production, strategy and content
www.laneandco.design
Design DirectorShoreditch Design Studio
- London, United KingdomFull Time
• Helped turning Shoreditch Design Studio into an award-winning design agency
• Oversaw the visual direction on all client facing projects, ensuring best-in-class quality was always delivered regardless of budgets and timeframes. Design projects included websites, branding (including naming), motion and product
• Introduced internal improvements such as formal performance reviews for all designers, a skills matrix fro benchmarking and retrospectives on all projects
• Lead and won pitches for the agency's biggest clients: Brewdog and HSBC
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Skills
- Branding
- Print Design
- Art Direction
- Applications
- Websites
- Typography
- Banner Ad
- CSS
- Design
- Editorial
- Html
- Creative Direction
- Illustrator
- Indesign
- Photoshop
Education
BA Graphic DesignCentral Saint Martins (UAL)
- London, United Kingdom
First Class Honours
Awards
Highly Commended: Best In-House Design TeamDesign Week
Penguin CreativeVideo Ad Shortform: The Webby Awards 2021The Webby Awards
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