Hello! I'm Tom, a graphic designer based in York/Leeds, UK. I graduated from Oxford Brookes University in 2015 and have 2 years experience working in industry as a junior designer. I'm looking to progress my career and experience, learn and involve myself more within the industry, to create fantastic work with fantastic people! I'm currently looking for full-time positions as an intern or junior designer at a creative agency nationwide. I have experience in '360' branding, identity design, packaging and layout design.
Projects
- The New traffic Signs 1964A facsimile copy of the Traffic Signs Regulations 1964. Visual information in the form of signs is everywhere around us. Signage is a vital part of our society and enables us to understand, digest and respond to information which we require via visual cues. Although primarily created to help us, we are all guilty of under-appreciating signs and their history. However by those with a passion for design, they are considered not just as a necessity, but as icons. One of the most ambitious and effective information design projects ever executed in Britain, is the road and motorway signage system designed by Jock Kinneir and Margaret Calvert, from 1957 to 1967. This booklet hosts a facsimle copy of an original booklet, reproduced in GF Smith Colorplan. Limited edition run of 50, including a limited edition poster on Colorplan Factory Yellow.
- Modern Souvenir Co.Modern Souvenir Co. was looking for a timeless and aspirational brand that encapsulated their tradition and reputation whilst recognising their modern foresight. They were also looking for accompanying POS, packaging and literature as part of their retail brand experience with both ongoing and future collaborations to deliver further work. Revival Arts of Bath, as they were previously known, has been perfecting the craft of plaster-moulding and casting for over 25 years; their highly detailed gifts and home accessories are instantly recognisable and very collectable. The Modern Souvenir Co. collections draw on experiences from travellers past, present and future – from the 18th Century ‘grand’ tourist to the writers and artists who explored the British Isles in the 19th Century. Each souvenir represents memories and stories of people and places whilst also celebrating Great British architectural and cultural heritage. Stephen Spencer, Modern Souvenir Co. Head of Brand and Business Development said of the new brand identity, ‘The team at United by Design has been meticulous in their understanding of our aspirations and focused on our priorities within a demanding timeframe. They’ve worked with us to create a brand that we are truly proud of and that reflects our unique proposition and values. We got a great response at the launch and we're confident our new brand will help us to grow the business over the next few years'. Through our in-depth research into the history of the souvenir and the true connection of the craftsman in the process, we reached a final brand mark and system of communication that links the wonderfully diverse collections. The new brand experience resonates with and engages both trade and retail consumers in a very tactile way that will help differentiate the business now and in the future.
- ConsumerbetCelebrating the typographical identity and sterility of British high street consumerism in the 21st century in Leeds, from A to Z. Britain’s high street is a smorgasbordof typographical lyricism. From American Apparel to Zara, each and every high street retailer has its own identity which has been designed and delivered to communicate companies brand images. It’s easy to passively discount the considered sterility behind shop facades, which are often high above the eyeline and second to our avaricious,eager consumer eyes. Amongst the besmirched environment high street brands are recognisable even from the first letter of their shop front signage. It seems as though there are less and less instances where charming DIY notice boards, identities and posters are seen on the high street. Slowly but surely British high streets are being cleansed of all true personality and are becoming a polished, pristine and over engineered environment. Even in the recovering spirit of the recession where there has been an increase of home-made signage, advertisements and hoardings, they are kept away from the high street or simply over shadowed by the big corporation giants logos and slogans. This publication explores the well-trodden arcades, streets and shopping centres of Leeds and concentrates a curation of the biggest, boldest and most recognisable ‘big-buck’ brands.
- York Modernist ArchitectureYork Modernist Architecture is a showcase and celebration of York's most prominent modernist and brutalist buildings. Most famously known for its pre-19th century architectural prowess, York has an un-loved, under-appreciated and subtle 20th century legacy left inside the famous Roman walls surrounding the city. Produced in a limited run of 10, York Modernist Architecture comprises of 5 cards with information about the buildings, their history and their makers with original photography, hand-finished with a slip cover. In this collection: University of York Central Hall Stonebow House York Theatre Royal Hudson House Ryedale House Quadplex construction: GF Smith Colorplan Tabriz Blue 540gsm GF Smith Heaven 42 Soft Matt 170gsm
- Hunters of HelmsleyHunters of Helmsley was Britain's Best Small Shop 2015. At United by Design I have created a full roll-out of packaging for over 20 products. It was imperative to remain sympathetic to the current brand-colour and shade of green within the logo. The shop signage and colour of Hunters is listed and has become synonymous with the town, so keeping the ‘Hunters green’ was imperative. We also took inspiration from 1800s woodcut images to create a set of background graphics as assets for print and internal signage. I developed a palette of colours for each range of foods which represent the natural colours and ingredients of the products. This particular challenge involved many test prints and hours of peeling off labels! The key was to make sure the colours for each product were visible when they were on the shelf in the dimly lit 1700s building. The logo mark is made from four key elements: crossed hunting horns, regal flags, the letter H in the centre and a date, 1990. The town of Helmsley is famous for its castle and has a rich history. The Ryedale area is famed for its hunting credentials and as the owners do not know why the shop is named ‘Hunters of Helmsley’, we took the initiative. We first created a brand story which brings Hunters of Helmsley to life and allows the shop to take centre stage in the town. “Many years ago, long before the existence of Hunters of Helmsley, a mysterious hunter saved the town from famine by gathering crops, wild meats and fruits from the Ryedale hills. His trumpet tooted through the streets, reassuring the townsfolk as they gathered gratefully around the area where the shop now stands. The locals coined this heroic figure the Hunter of Helmsley.” The logo-mark was created as a lino-cut image and then vectorised. The lines are imperfect and hold a craft-like quality. I chose to create the mark like this to reference the age-old process’ such as woodcutting which the town’s craft heritage is known for. The green has been taken directly from a sample of paint used on the original shop signage.
Work history
Junior Graphic Designer
- York, United KingdomFull Time
Branding & packaging
Editorial layout design
Leading creative projects
Developing brand guidelines
Client liaison & leading meetings
Team working on briefs
Designing packaging concepts
Artworking documents
Creating internal collateral
Mentoring interns
Pitching creative work
Creative Intern
- York, United KingdomInternship
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Skills
- Book Printing
- Typograhphy
- Book Making
- Brand Layout
- 360 Branding
- Brand Identiry
- Packaging
Education
BA(Hons) 2.1
- Oxford, United Kingdom
Creative Arts & Design Practice