About me
I'm a pixel-perfect, interdisciplinary designer with 5 years' worth of diverse experience in the creative industry. I have extensive experience with designing brand identities, along with developing illustrations and patterns for fashion houses and textile studios. I critically evaluate and reflect upon my work at each stage of the design process.
Having done my Bachelors in Business Administration gives me an in-depth understanding of the relation a business strives to develop with its audience. My Masters in Communication Design from Kingston University London helps me translate this relation visually into the assets I create for the brand, thus helping to cover any gaps that might exist.
Conscientious at heart, I am an artist who loves exploring and working with different mediums. Over the years, I have mastered the art of hyper realistic portraits and nature study using oils as well as colour pencils. Currently working on my illustrative skills in the digital realm, I strive to utilise my multidisciplinary skillset in each project I work on.
Early in my career, I had the opportunity to work with multiple F&B brands, which gave me a lot of exposure to how the industry works and what really resonates with a brand's target audience. I have been working with an educational brand based in UK which has shown tremendous growth since I developed their new brand identity - all of this through the current Covid lockdown across the globe! I look forward to revolutionising your business in the same way with a touch of my creative input - speak to you very soon!
Projects
- The Teal TrunkThe Teal Trunk curates bespoke hampers filled with artisan products. This brand is all about everything pretty and whimsy. The colour teal is obviously imperative in the visual language of this brand. We chose to break it with colourful and festive shades that were complementing as well. It was also important that the images don't distract from the actual product, so we simply extended the elements of the hamper into the setting. The mood shots were styled keeping the upcoming festive season of
- Tutor WorldBranding for an educational company based out of Ashford, Kent. – P R O B L E M My task was to rebrand and update the visual communication of this firm. The logo along with other visual assets had been created and updated 5 years ago. The requirement was to retain the key visual element of the previous identity. – S O L U T I O N By retaining the circular shape of the globe, as well as keeping the pencil which was the key element, I was able to give the brand a fresh new look with vibrant
- Unspoken - Sex Education in IndiaTo speak, or not to speak? Being a victim of sexual abuse as a child can never be easy, it haunts you even when you grow up and you need to carry that weight on your shoulders for life. One in every two children in India becomes a victim of such abuse. Determined to find a solution to the problems of gender inequality, discrimination and abuse faced by women and children all over India, my masters project stemmed out of an innate need to break out from a taboo that has managed to ruin the liv
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Projects credited in
- Elements 2018Elements 2018 is the end-of-year degree show for MA Communication Design from Kingston School of Art for the Class of 2018. Organised in September, the exhibition showcased 42 multi-disciplinary works of students from the batch at Gallery Different in Central London. Inspired by the periodic table of elements, the theme and design for the show enunciates the spirit of collaboration through its concept, while focusing on the distinct quality of individual elements. The website takes up the look
Work history
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Creative HeadTutor World UK
Ashford, United KingdomFull Time
Besides tutoring young minds, rebranding and creating a whole new visual language was my first task when I started working for Tutor World UK, which is a tutoring company based in Kent. I worked on multiple publications for them, illustrating book covers and formatting the content. While identifying the best marketing strategies for them to increase reach even during lockdown, I designed their social media strategy, to ensure that all communications are instantly recognisable as Tutor World's.
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Graphic DesignerDesign Piñata
- Kolkata, IndiaFull Time
As a graphic designer, I handled and overlooked a wide variety of projects from start to finish. These projects included developing brand identities for various companies, social media campaigns, web design, creating mood boards, researching trends, various illustration assignments including textile and pattern designs, publication designs and a get-your-hands-dirty shutter painting.
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Skills
- Graphic Design
- Branding
- Drawing
- Print Design
- Editorial Design
- Digital Design
- Typography
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
Education
Master of ArtsKingston School of Art
- London, United Kingdom
MA in Communication Design: Graphic Design