Tutor World
Branding for an educational company based out of Ashford, Kent. – P R O B L E M My task was to rebrand and update the visual communication of this firm. The logo along with other visual assets had been created and updated 5 years ago. The requirement was to retain the key visual element of the previous identity. – S O L U T I O N By retaining the circular shape of the globe, as well as keeping the pencil which was the key element, I was able to give the brand a fresh new look with vibrant colours, attractive to children and their parents alike. All visual communication followed the brands tone.
After the development of the logo, I started sketching out illustrations that I could use to help support all visual communications to ensure coherency. I adapted two different styles for these, with one of them being smaller and simpler line drawings. These were then digitised into clean scalable vectors.
The old books were given a fresh new look, both inside and out.
All social media communications took on the colourful visual tone set during the branding.
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