Tutor World

  • Vedanshi Harlalka Hewavidana

Branding for an educational company based out of Ashford, Kent. – P R O B L E M My task was to rebrand and update the visual communication of this firm. The logo along with other visual assets had been created and updated 5 years ago. The requirement was to retain the key visual element of the previous identity. – S O L U T I O N By retaining the circular shape of the globe, as well as keeping the pencil which was the key element, I was able to give the brand a fresh new look with vibrant colours, attractive to children and their parents alike. All visual communication followed the brands tone.

Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
After the development of the logo, I started sketching out illustrations that I could use to help support all visual communications to ensure coherency. I adapted two different styles for these, with one of them being smaller and simpler line drawings. These were then digitised into clean scalable vectors.
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
The old books were given a fresh new look, both inside and out.
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
All social media communications took on the colourful visual tone set during the branding.
Tutor World by Vedanshi Harlalka Hewavidana
Tutor World by Vedanshi Harlalka Hewavidana
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Vedanshi Harlalka Hewavidana
Graphic Designer / Illustrator