Hi there, I'm Viv, a marketing freelancer, ex-agency owner, creator and community organiser.
Over the past 11 years, my career has taken me on an exciting journey, from organising large-scale productions in a big, dark warehouse with a room full of broken animatronic toys for 24 hours, to working on a huge YouTube campaign while resisting the temptation of the 24-hour buffet on a cruise ship in the Caribbean, and most recently, founding a boutique influencer agency. Fun fact: I won my first big client pitch while sitting at my mum's dining room table, pretending that I had a team of people supporting me.
Throughout my career, I've had the privilege of working with some of the biggest brands on multi-faceted influencer campaigns, including Disney, Vista, Greenpeace, Lee Kum Kee, and TikTok. While I'm in awe of the incredible work my team and I have accomplished, including winning awards, what I'm most proud of is making inclusivity a core value at Bee Influence. I want this to be the main takeaway from my work when I eventually leave this earth.
In addition to my day job, I co-founded an anti-racist CIC organisation called besea.n (Britain's East and Southeast Asian Network). My proudest moment was creating a petition that amassed over 30,000 signatures to stop the media from depicting East and South East Asians (ESEA) in COVID-related media, leading to the first-ever Parliamentary debate on ESEA racism. I was also honoured to be invited to the UK premiere of Marvel's Shang-Chi, a moment I'll never forget! Since then, we've consulted and workshopped with the likes of the UK government's DCMS department (Digital, Culture, Media & Sport), Google, PayPal, and Direct Line Group to advocate for ESEA communities in the UK.
In my spare time, I'm a podcaster who discusses identity, belonging, food, and ESEA culture. You can search for "But Where Are You From?" if you'd like to join the conversation! I enjoy prioritising time to relax with my family and friends whenever possible, playing games on my Switch, and reading memoirs and fiction by women of colour authors (when I'm not scrolling through TikTok!). And, just so you know, I'm team noodles (over rice)!
Projects
- GREENPEACE INTERNATIONAL - TIKTOK #TIMEISTIKKING CAMPAIGNWorking with them on our sixth campaign together, Greenpeace is an independent, global movement of people who are passionate about defending the natural world from destruction. THE CHALLENGE To educate audiences on ByteDance’s (TikTok’s parent company) lack of renewable energy performance and a call for change for ByteDance to commit to 100% renewable energy and carbon neutrality by 2030. THE CAMPAIGN Seven UK based activists created video content that both educated their audience and called
- DISNEY’S THE LION KING THEATRE EVENTTHE CHALLENGE Generate awareness of Disney’s The Lion King’s return to theatres and create interest amongst a specific target audience. THE OBJECTIVE To source a diverse influencer roster to attend 2 events and generate Instagram stories and TikTok videos. THE CAMPAIGN We worked with 10 locally based Manchester influencers, who's demographics hit the desired target audience for the client, to attend 2 premier events and generate content for Disney's The Lion King. The campaign featured one
- Big Zuu x Lee Kum Kee Char Siu SauceTHE CHALLENGE To create an entertaining rap that celebrates Lee Kum Kee’s incredible Char Siu sauce alongside a big name influencer in the food and rap sphere. THE OBJECTIVE To create the concept theme for the music video, content assets to increase consumer awareness of Lee Kum Kee’s Char Siu Sauce and bringing it into mainstream markets. THE CAMPAIGN Our creative team came up with the content of “Leng Char Siu”, with the discovery of the British slang work “Leng” having the same meaning i
Work history
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Audience Development ConsultantThe Royal Exchange Theatre
Manchester, United KingdomFreelance
I work with The Royal Exchange Theatre as an Audience Development Consultant support the marketing team in reaching UK-based East and/or South East Asian (ESEA) communities in Greater Manchester. I have worked on productions such as UNTITLED F*CK M*SS S**GON PLAY and Great Expectations (current), with the intention of developing long-term relationships with these communities as audience members for the Royal Exchange.
Untitled play results:
A tailored audience development plan focusing on content, community and continuity in supporting ESEA and marginalised audiences
100% discount code redemption for £10 tickets to ESEA audiences in Manchester -
Creation and development of community event, sold out to 50 ESEA attendees
25k social media reach
Outreach and social coverage from key ESEA groups and individuals to press nights, establishing a strong relationships with the Royal Exchange Theatre.
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Co-founderbesea.n
London, United KingdomPart Time
Co-Founder of Britain's East and South East Asian Network (besea.n), a non-profit anti-racist organisation empowering ESEA communities in the UK. Led successful petition resulting in the first-ever Parliamentary debate on anti-ESEA racism. Organised ESEA Heritage Month, attracting over 10,000 attendees nationwide. Worked with clients such as Google, PayPal, LUSH, Direct Line, Microsoft, and Little Moons.
I am trained in Active Bystander Workshop Facilitation in partnership with Protection Approaches
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Skills
- Social Inclusion
- Marketing Consulting
- Influencer Marketing
- Influencer Management
- Social Media Marketing
- Project Delivery
Education
BSc MarketingManchester Metropolitan University
- Manchester, United Kingdom
2009 – 2012 Manchester Metropolitan University: 1st Class Honours Consumer Marketing (BSc HONS)
Manchester Metropolitan University's 'Student of the Year' & ‘Certificate of Excellence’ Award
Awards
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Silver Award - Best Charity CampaignInfluencer Marketing Awards
Silver Winner at The Influencer Marketing Awards for Best Charity Campaign for Greenpeace UK 'Tesco Destroys Forests' 2022