DISNEY’S THE LION KING THEATRE EVENT

THE CHALLENGE Generate awareness of Disney’s The Lion King’s return to theatres and create interest amongst a specific target audience. THE OBJECTIVE To source a diverse influencer roster to attend 2 events and generate Instagram stories and TikTok videos. THE CAMPAIGN We worked with 10 locally based Manchester influencers, who's demographics hit the desired target audience for the client, to attend 2 premier events and generate content for Disney's The Lion King. The campaign featured one intimate live lounge music event and the press premier of The Lion King at the Palace Theatre, Manchester.