I am a multidisciplinary designer with over 10 years of experience working in-house and with an agency. Working closely and collaboratively with clients and the team to create an intelligent and innovative user experience from Creative Direction and Strategy, Digital Product Design - UX & UI, Branding to Marketing Design in URL and IRL for the world’s biggest brands - FARFETCH, Reebok, Apple to Dyson, fascinating start-ups, to local artisans.
Skills:
- Inspiring and leading a team of designers, creative technologists, and UX researchers, sharing expertise, and providing design guidance to shape and evolve the team.
- Extensive experience in planning and managing projects within the required budget and timeline.
- Excellent ability to coordinate and lead projects with stakeholders across different departments and external agencies.
- Proficient in leading multiple projects and owning the entire design solution.
- Proficient in guiding the experience strategy, and creative direction, and providing UX and UI design solutions across multiple channels.
- Leadership and facilitation of focus groups, workshops, and ideation sessions.
- Exceptional knowledge and experience in design applications.
Software:
- Design: Adobe Creative Suite - illustrator, In Design, Photoshop, After Effects, Premier Pro and XD
- 3D Design: Sketch Up Pro
- UX&UI: Figma, Sketch, Marvel, Miro
- Project Management Tool: Jira, Monday.com
- Presentation and Admin: Microsoft Office, Keynotes, G-Suit
I'm currently looking for my next destination.
If you think I could be a good fit, I'm looking forward to getting to know you and your business.
If you are looking for Marketing & Branding Designer, Digital Product Designer to Creative Director for Marketing Campaign to Product Launch for your innovation do get in touch - keen to explore a freelance/contract position with you.
On a call, I'll also gladly guide you through more details of the design process of the projects you've just seen above.
Do get in touch:
yuko@to-be-studio.com
Projects
- DysonIn 2015, lighting became a new category for Dyson, As a creative lead within a small team I have led setting the Creative Direction from concept to delivery of the Global launch campaign strategy- initial launch online in the UK, US, and Japan with accompanying search, PR and CRM activities. Mass retail activity began also with John Lewis in the UK and Bic Camera in Japan. This involves product naming (CSYS and Cu-Beam), product proposition, visual identity, expression, creation of marketing ma
- Farfetch - Web3FARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Worked with Munich-based Award-Winning Graphic Design Studio Bureau Borsche to create a new identity for web3 initiatives. New identities have an infini
+ View all
Work history
Senior Principal DesignerFarfetch
London, United KingdomFull Time
UX&UI, Creative Direction and Strategy
Responsible for driving and defining the creative strategy and design experience across all potential customer touch-points for strategic initiatives within Marketing and Web3.
Key activities involve in leading cross-functional teams on defining design direction for new branding and assets creation, creating a user experience and interface design on website, project managing on beauty x gaming campaign work to leading on creative strategy with user research and market research, vision setting to create a strategy for Web 3 project initiative.
Head of DesignCurio
London, United KingdomFull Time
Product Design, Branding to Marketing include setting design vision and product proposition.
Responsible for overall creative direction and delivery of all visual communications including UX&UI of iOS, Android, and Web, Research, Design Strategy, Brand identity refresh to the creation of marketing assets and its strategy for email marketing, social media marketing, in-app communication graphics, to social media.
With a small team of funding members, I have transformed the brand and product into an established audio journalism brand that has led to building a strong relationship with Apple(featured at the Keynote and App of the day) and raised a successful $9m Series A from top-tier investors.
+ Show more
Skills
- Events
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Design
- Exhibition Design
- Creative Direction
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
- Graphic Design Art Direction
- UX
- UI
Education
BA (Hons) Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
C
C
2015 Creativepool Annual - Winner for PublisingCreativepool
http://www.yukosugimoto.com/#/petri-inventory-65/D&Ad Global Student Awards 2008D&AD
In book for Open Brief+ Show more