Yuko Sugimoto
Available

Yuko Sugimoto

Senior Principal DesignerLondon, United Kingdom
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Yuko Sugimoto
Available

Yuko Sugimoto

Senior Principal DesignerLondon, United Kingdom
About me
Multidisciplinary designer with over 10 years of experience working in-house and with an agency. Working closely and collaboratively with clients and the team to create an intelligent and innovative user experience from Creative Direction, UX & UI - brand identities, print, digital, and space for the world’s biggest brands, fascinating start-ups, to local artisans. Skills: - Inspiring and leading a team of designers, creative technologists, and UX researchers, sharing expertise, and providing design guidance to shape and evolve the team. - Extensive experience in planning and managing projects within the required budget and timeline. - Excellent ability to coordinate and lead projects with stakeholders across different departments and external agencies. - Proficient in leading multiple projects and owning the entire design solution. - Proficient in guiding the experience strategy, and creative direction, and providing UX and UI design solutions across multiple channels. - Leadership and facilitation of focus groups, workshops, and ideation sessions. - Exceptional knowledge and experience of design applications.
Projects
  • Dyson
    DysonCreative direction for the launch campaign strategy. This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence. Launch Campaign Creative direction from concept to delivery of launch campaign strategy. This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising, and in-store presence. Copy and Imagery Creative direction for the launch campaign
  • Farfetch
    FarfetchResponsible for driving the creative strategy and creating concepts, layouts, and designs across all potential customer touch-points (i.e. Web, App, Brand Campaign) for strategic initiatives within Marketing and other parts of the business as required. Leading multiple projects and owning the entire design solution. Brand Campaign Help lead and manage both in-house and external teams in creative strategy, execution, and production for sustainable and kidswear business campaigns creating annual
  • Curio - Audio Journalism
    Curio - Audio JournalismLead on shaping the user experience from UX/UI for iOS, and Android apps, and the website to marketing and brand identity through design.
  • Deirdre Dyson " Looking Glass" 2020
    Deirdre Dyson " Looking Glass" 2020Taking inspiration from 2020 collection "Looking Glass" from Deirdre Dyson. Transformed a whole stand to create a sense of illusion to give a distorted effect of looking at looking through glass.
  • Jake Dyson Products
    Jake Dyson ProductsEXHIBITION DESIGN, PRINT AND DIGITAL Jake Dyson Products is a London based product design company that designs and manufactures lighting. Their products are brilliantly engineered by evolving design around the technology. Project management to creation of visual user experience from print, exhibition to digital media and maintain the overall vision of founder through to the production process.
  • Forecast 11
    Forecast 11
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Projects credited in
  • Couverture & The Garbstore (Forecast)
    Couverture & The Garbstore (Forecast)
Work history
    Farfetch logo
    Farfetch logo
    Senior Principal DesignerFarfetch
    London, United KingdomFull Time
    Responsible for driving the creative strategy and creating concepts, layouts, and designs across all potential customer touch-points (i.e. Web, App, Brand Campaign) for strategic initiatives within Marketing and other parts of the business as required. Leading multiple projects and owning the entire design solution.
    Curio logo
    Curio logo
    Head of DesignCurio
    London, United KingdomFull Time
    Lead on shaping the user's entire experience from UX/UI for iOS, Android apps, a website to marketing materials through design
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Skills
  • Events
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Design
  • Exhibition Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Graphic Design Art Direction
  • UX
  • UI
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA (Hons) Graphic DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
Awards
    C
    C
    2015 Creativepool Annual - Winner for PublisingCreativepool
    http://www.yukosugimoto.com/#/petri-inventory-65/
    D&AD logo
    D&AD logo
    D&Ad Global Student Awards 2008D&AD
    In book for Open Brief
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